Marketing bites
Dubliner Cheese introduces striking new logo and pack identity - and other news for FMCG marketers - for the week 22/09/14 - 29/09/14
Print29 September 2014
Dubliner Cheese introduces striking new logo and pack identity
Dubliner Cheese is introducing a striking new logo and pack identity across its popular range of Original, Vintage and Lighter cheeses. From early October, the award-winning product portfolio will be revitalised with a fresh contemporary look which also works to reinforce its famous taste and dedication to quality, whilst still retaining a distinctly Irish traditional craft feel. The use of strong colours across the portfolio will also achieve strong stand out on shelf.
For more information, visit the new look website, www.dublinercheese.ie.
New app allows customers to scan market for special offers on FMCG goods
Friday 26 September marked the launch of the new Reep Rewards app. The new Reep Rewards smart mobile phone app shows customers where they can get the best ‘special offers’ from retailers across the FMCG sector each week. The app is the only one of its kind providing this type of information. Its key function is to scan the market for the best special offers on everyday grocery and household items so it ensures customers get the most from the money they spend on their shopping every week.
Connacht Gold sponsors new TV series ‘Rachel Allen: All Things Sweet’
Connacht Gold Butter has teamed up with RTE to sponsor its new Autumn food series ‘Rachel Allen: All Things Sweet’. The weekly series is declared a guilt free zone serving up the most indulgent of sweet dishes. Speaking about the partnership, Connacht Gold brand manager, Lydia Rogers said: “With real butter as a main ingredient for so many cakes, desserts and irresistible recipes, Connacht Gold butter is the perfect partner for the series”.
‘Rachel Allen: All Things Sweet’ airs every Wednesday at 8.30pm on RTE 1, and started on 24 September. Visit www.connachtgold.ie or www.facebook.com/ConnachtGold for more information.
Tesco Ireland partners with Livingsocial.ie
Tesco Ireland has selected LivingSocial, the daily deal website, as its latest Clubcard partner. LivingSocial has over 500,000 subscribers in Ireland, over 12% of the Irish population, with over 250,000 visits to livingsocial.ie every week. Tesco Clubcard customers around Ireland will now be able to earn one point for every two euros they spend on the experiences, products, and services on LivingSocial.
Clubcard holders can visit www.livingsocial.com/content/tesco_clubcard_ireland to start collecting points on LivingSocial experiences.
Thinking outside the box – Irish children join in Global Cardboard Challenge
Smurfit Kappa Ireland has joined forces with the Irish Youth Foundation (IYF) to create a platform for vulnerable children to use their imaginations and express creativity through the Global Cardboard Challenge. The worldwide movement takes place in 70 countries, and the theme for this year’s challenge is “Sustainable Houses”. Children are invited to create a piece of cardboard artwork which captures their thoughts on what sustainable housing means, with ‘cardboard challenge’ workshops held in October and November.
New brand identity launched for Improper Butter
A new brand identity for Improper Butter, designed in collaboration with Creative Inc, a Dublin based creative agency – was launched in the Food Academy section of the Supervalu Tent at the National Ploughing Championships. Improper Butter is a range of tasty, Irish flavoured butters hand-made in Dublin, including Improper Real Garlic Butter, 100g; Improper Garlic, Chilli and Basil Butter, 100g; and Improper Butter with Cashel Blue (winner of Two Gold stars, Great Taste Awards 2014), 100g; RRP €2.65 each.
Mooch Dawson Street launches to tantalise taste buds
Mooch Dawson Street officially launched on Wednesday, 24 September 2014. The store offers tasty natural frozen yogurts with toppings of the consumers’ choice and 100% guilt-free pleasure. The launch also offered guests natural, fresh cocktails and warm, authentic Belgian waffles.
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