Marketing bites

Dublin footballers Jonny Cooper and Eric Lowndes went head to head in a lively battle against Dublin Hurlers Fionntan McGibb and Shane Barrett to see who would be crowned Linwoods Smoothie Sprint Champions

Linwoods puts a spring in the step of Dublin GAA - and other news for FMCG marketers - for the week 22/06/2016 - 29/06/2016


Brand Central

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29 June 2016

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Linwoods puts a spring in the step of Dublin GAA

Dublin GAA players recently brought their competitive nature to Wolfe Tone Square as Linwoods, Official Health Food Partner to Dublin GAA, put the players through their paces. Dublin footballers Jonny Cooper and Eric Lowndes went head to head in a lively battle against Dublin Hurlers Fionntan McGibb and Shane Barrett to see who be crowned Linwoods Smoothie Sprint Champions, under the watchful eye of 98FM Broadcaster Luke O’Faolain.

To witness the battle in Linwoods’ bungee run, visit the Linwoods Facebook page/LinwoodsHealthfoods, Twitter/@LinwoodsFoods or YouTube channel. For more product range information, visit

Mr. Tayto’s famous pop-up shop is on the move…

Mr. Tayto’s Pop Up Shop caused hysteria on Dublin’s Wicklow Street last March, and now it’s on the move. Mr. Tayto’s Mobile Pop Up Shop will be parked up at Castlepalooza’s Music & Arts Festival in Charleville Castle, Tullamore on 1 – 3 July. The shop will feature everything Tayto related, including the much loved and original, Tayto Crisp Sambo and some crisptastic Tayto merchandise. The dapper man in the hat and the originator of the crisp sambo will be on hand on himself on Saturday to soak up some festival fun. #TaytoPopUp

Full line-up announcement of Food On The Edge 2016 #FOTE2016

Fade Street Social in Dublin was the venue on 27 June for the announcement of the full line-up of Food On The Edge 2016, the acclaimed international food symposium taking place this 24 – 25 October in Galway. Some of Ireland’s best food talent was in attendance, including chefs Kevin Thornton, Ross Lewis, Graham Neville, Dylan McGrath and Wade Murphy, as well as Irish media personalities, including Kathryn Thomas, who attended with her partner restaurateur Padraig McLoughlin, and food media.

For more information on the event, visit

Cono Sur launches Official Wine Partnership with the Tour de France

Irish cycling legend Seán Kelly has teamed up with Cono Sur, one of Ireland’s favourite Chilean wine brands, to launch its official wine partnership with the Tour de France. Adolfo Hurtado, Cono Sur’s executive director and chief winemaker, was also on hand to mark the announcement. The elegant, limited edition Cono Sur Bicicleta labels will feature artwork exclusively commissioned by esteemed British artist Eliza Southwood and celebrates the beauty and passion of cycling. The Cono Sur Bicicleta wines have an RSP of €11.99 and are widely available nationwide.

Deliveroo teams up with top Limerick restaurants to strengthen Munster offering

Deliveroo ( the on-demand delivery service, says it has teamed up with 14 of Limerick City’s finest eateries to secure its second Munster county. Deliveroo announced its plans to expand into Limerick last month, working to secure over 50 new rider jobs and as well as supporting the local hospitality industry. Since its launch in 2015, Deliveroo has signed up over 200 restaurants across Ireland and created more than 400 new jobs to service its platform operations across its four Irish hubs; Dublin, Cork, Galway and most recently, Belfast.

Visit to find out more, or try Deliveroo’s new app.

Irish parents reveal home truths on household hygiene and stains

Research conducted by leading household cleaning brands Dettol and Vanish has found that 95% of people in Ireland believe maintaining hygiene in the household is a much more difficult task once they have children, and over two-thirds admit to being stunned by the level of cleaning and laundry that comes with the arrival of a new addition to the family. The Dettol and Vanish brands say they embrace these challenges and rewarding years; and offer a helping hand to make the home a happier and healthier place.



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