Marketing bites
A round-up of the latest news for FMCG marketers
Print22 June 2016
Brandy Six-Pack introduces new on-pack competition
This summer Brandy Six Packs present an exciting on pack competition, not to be missed by retailers and customers alike. Brandy wants to celebrate all four-legged family members and is offering customers the chance for their dog to star on Brandy packs. To win, customers must tell the brand what makes their dog 100% family and share a photo of their dog, demonstrating his or her role in the family. The winning dog will star on pack and receive a dog photoshoot and a supply of Brandy dog food. The first 100 entries will also receive a cuddly toy. The competition runs until 5 August on all Brandy Six Packs, including Traditional Loaf, Chunks in Jelly and Chunks in Gravy; supported by an all-Ireland radio advertising campaign and a strong digital campaign.
Customers can enter the competition at brandydogfood.com/win or on Facebook (facebook.com/brandydogfood).
Alan Quinlan urges people to #TAKE15 for good mental health
Munster rugby legend and former Ireland international, Alan Quinlan is reminding people about the importance of minding their mental health as Aramark’s #TAKE15 campaign gets underway as part of the company’s Health and Wellness Week 2016. From 27 June to 1 July, Aramark, the global provider of award-winning services in food, facilities management and property and Alan Quinlan, Aramark’s mental health ambassador, will be promoting positive mental health in the workplace. They are urging people across Ireland, particularly those in the workplace, to take time out and connect with colleagues by holding a #TAKE15 tea or coffee break.
Savse the first to celebrate ‘purple carrot’ in new smoothie
Purple carrots, with a great depth of flavour and up to 28 times more antioxidants than their orange cousins, had long been enjoyed by our forebears before they fell out of fashion. Returning to its roots and championing the very best quality natural ingredients, Savse is proud to be celebrating these heritage carrots in ‘Purple Carrot’ the latest addition to their range. The new flavour will be stocked by Harvey Nichols and Selfridges with an RRP of £2.49 for 250ml bottles from 6 July, and the brand says major supermarket retailers are set to follow.
For more information, follow on Twitter: @Savsesmoothies, Instagram: @savsesmoothies, www.facebook.com/savsesmoothies #MySavse.
Bord Iascaigh Mhara hosts Family Seafood Experience in association with SeaFest 2016
Bord Iascaigh Mhara (BIM) in association with SeaFest 2016 will host a two day Seafood Experience with fun for all the family in the ‘Big Top on the Docks’ in Galway on Saturday and Sunday, 2 – 3 July 2016. Designed to educate and inform visitors, the BIM Seafood Experience will take you on a magical journey of all things seafood, through demonstrations, showcases and interactive experiences. The BIM Seafood Experience is part-funded by the Exchequer and European Union through Ireland’s EMFF Operational Programme 2014-2020.
For more information on SeaFest 2016 and BIM, visit www.seafest.ie and www.bim.ie
Laura Woods has no time for pain at the upcoming Hell & Back event
Television presenter, Laura Woods, will be going through Hell & Back this weekend when she undertakes Ireland’s toughest physical and mental endurance challenge in Killruddery Estate, Bray, Co Wicklow. Pain relief brand, Buplex, a new Hell & Back partner for 2016/17, is delighted to announce the “Buplex Hellslide”, a slippery 100-foot waterslide designed to help weary HellRaisers slide through pain. Buplex is also offering helpful tips to aspiring HellRaisers like Laura on pain prevention and management.
Log on to the Buplex Ireland Facebook page (www.facebook.com/buplexireland) #NoTimeForPain to see the images from the Buplex HellSlide in action during Hell & Back.
NSAI wins Best Public Sector Campaign at Excellence in Public Relations Awards
The National Standards Authority of Ireland’s campaign ‘Check Your Insulation Products and Installers are NSAI Certified’ has been named Best Public Sector PR Campaign for 2016, at the recent Excellence in Public Relations Awards. Working with the NSAI, Carr Communications’ PR account manager Sinéad O’Donnell devised a communications strategy in September 2015, to try and make consumers aware of the importance of high standards in retrofit insulation work and warn them of the potential dangers of not using certified insulation products and installers. The campaign achieved widespread media coverage, reaching an estimated broadcast audience of over 4 million and an estimated 776,456 readers.
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