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Gala’s Special Support for Special Olympics Area Games - and other news for FMCG marketers - for the week 08/06/2016 - 15/06/2016
Print15 June 2016
Gala’s Special Support for Special Olympics Area Games
Gala has teamed up with Special Olympics Ireland to sponsor the Special Olympics Ireland Area Games. With over 9,000 athletes eligible to take part in the Area Games, 90 different Area events featuring 13 different sports will take place over the course of 2016. To date, hundreds of Special Olympics athletes have been awarded for their skill and sportsmanship. The first step in the Olympics journey for Special Olympics’ athletes recently took place in Cork as they competed in the Special Olympics National Area Event for athletics at the Cork Institute of Technology.
Mr. Tayto cheers on the boys in green in France
Mr Tayto landed in Paris this week to join the green army! To celebrate Ireland’s place at the Euro 2016, Mr. Tayto has decked himself out in the green, white and gold and will be appearing as a full on footie fan on limited edition Tayto Sharing and Multipacks! The limited edition Tayto design will feature across Tayto Cheese & Onion 150g sharing bag and Tayto Value flashed multipacks.
Mr. Tayto along with the rest of the Nation will be cheering from the sidelines – you can keep an eye on his progress here: https://www.facebook.com/getmrtaytototheeuros/
Celebrity chef Rory O’Connell calls on Irish people to BBQ to Beat Cancer
With summer in full swing, celebrity chef Rory O’Connell recently launched the Marie Keating Foundation’s BBQ to Beat Cancer campaign, sponsored by Flogas. The Marie Keating Foundation is asking people nationwide to become a BBQ hero by hosting a fundraising BBQ in aid of its men’s cancer programmes and services. By registering for a free fundraising pack, BBQ heroes will receive a chef’s hat, posters, invitations, balloons, a Ballymaloe Foods recipe booklet, and a Ballymaloe Foods coupon. For more information and to register, see www.mariekeating.ie/bbq.
DeliverMOO at your service! Ben & Jerry’s partners with Deliveroo for trial in Dublin and London
Ice cream gurus Ben & Jerry’s and premium food delivery experts Deliveroo are on a mission to make this summer that little bit cooler, with the trial of new partnerships in Dublin and London. The partnership between legen-dairy brands Ben & Jerry’s and Deliveroo this June will bring bags of euphoria directly to the doorsteps and desks of ice cream lovers. If the trial is a sweet success, the ambition is to roll out a wider Delivermoo ice cream delivery partnership in the future. The trial period runs for eight weeks over the summer, allowing fans to order delicious ice cream treats on-demand from deliveroo.ie.
Boyne Brewhouse unveils debut range of three bottled craft beers
The Boyne Brewhouse, a new state of the art, family owned, craft brewery located in the heart of Drogheda, Co. Meath, has unveiled its debut range of bottled craft beers. The three beers, which are being produced using traditional craft brewing methods and local ingredients, are now available for purchase in a number of stores and locations nationwide. The range includes Born in a Day (Australian Pale Ale, 4.8%); Long Arm (Dortmunder Export, 4.8%) and Pagan’s Pillar (Sparking Copper Ale, 4.8%).
Galaxy announces official sponsorship of 2016 Dublin Fashion Festival
Galaxy recently announced that it is the official sponsor of the 2016 Dublin Fashion Festival. The announcement builds on Galaxy’s long association with style. The Dublin Fashion Festival has grown over the last six years and is today an influential week of fashion events and celebrations that stretch the four corners of the city. Smooth will meet style as Galaxy works with the Dublin Fashion Festival to make the festival bigger and better than ever in 2016. This year the festival will take place from 6 – 11 September.
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