Marketing bites

Therese McCormack, key account executive, Mondelez Ireland, Bernard Brogan, Dublin GAA senior football team and Eoin Kellett, sales director, Mondelez Ireland

Bernard Brogan brings wellbeing to Coolock with Mondelez - and other news for FMCG marketers - for the week 20/04/16 - 27/04/16


Brand Central

Read More:

26 April 2016

Share this post:



Bernard Brogan brings wellbeing to Coolock with Mondelez

Dublin GAA star Bernard Brogan was on hand to launch Mondelez International’s new staff wellbeing programme, ‘Live Well’. The programme focuses on three pillars; nutrition, fitness and mindset and encourages staff to sign up to a 60 day ‘Choose Your Move’ team challenge. Using the dedicated website, participants can keep up with challenges, wellness information and keep in touch with experts including FitFood’s Philly McMahon and Bernard Brogan, using the ‘Ask the Coach’ facility. As part of the initiative, a series of wellbeing workshops will take place at the Coolock site.

Golfing superstar Shane Lowry calls on people to give €1 for youth homelessness at their local store this Friday

Pro Golfer Shane Lowry and TV Presenter Jenny Buckley were in Dublin to officially launch the One for Ireland Campaign ( taking place this Friday, 29 April. Customers around the country will be asked to add €1 to their bill at the till at Spar, XL, Londis, Mace, Eurospar, Applegreen, Fresh, and Starbucks outlets, along with many independent stores on the day. Under the banner ‘1 cause. 1 euro. 1 day’ the campaign will support Ireland’s leading homeless charities and specifically their efforts to help the 1,800 homeless children living in Ireland today. For more information, see our previous report on the initiative here.

Free Tayto emojis now available on Tayto App

Mr. Tayto knows that sometimes, words are just not enough! So now he’s helping the nation express themselves with his crispy emojis – in a move which the company reckons is sure to make any conversation as flavoursome as a crisp sambo. It’s estimated that two billion smartphone users globally send six billion emojis a day, illustrating their phenomenal popularity. Consumers can avail of these free Tayto Emojis by downloading the Tayto App from the App Store or Google Play and there are 20 crisptastic Tayto emojis to choose from.

Irish-owned agency Thinkhouse features in Campaign Magazine’s ‘The World’s Leading Independent Agencies 2016’ 

Thinkhouse, the youth communications agency, has been selected to feature in the 2016 edition of ‘The World’s Leading Independent Agencies,’ a global publication published by Campaign Magazine in collaboration with thenetworkone, the world’s largest network of independent agencies. Featuring alongside 15 independent agencies from Europe (Italy, Finland, UK and Germany) US, Africa and Asia, Thinkhouse is the first Irish-owned agency to ever appear in the publication twice, having made its first appearance in the last year’s publication.

For more information, visit

Oakland International Selected as Ireland Distribution Partner by Kepak

Supply chain and food distribution specialist Oakland International has been appointed by food innovator Kepak Convenience Foods to distribute its convenience range of products for the Musgrave Group, Tesco and Dunnes Stores across Ireland. Kepak Convenience Foods produces a variety of ‘hot, quick and tasty’ convenience food products for the retail markets in Ireland, the UK and Europe including the ‘Rustlers’; ‘Feasters’ and ‘Speedy Snacks’ ranges, with Oakland engaged to undertake daily stock consolidation and retailer distribution of Kepak Convenience Foods products.

Take an inspiring culinary tour of the Boyne Valley with the Boyne Valley Food Series 2016

The Boyne Valley Food Series, now in its third year, celebrates Ireland’s newest culinary region of Meath and Louth, bringing together the best restaurants, venues, farmers and food producers to serve up an extended summer of festival feasting. This year’s programme of events runs from 29 April until 30 October. Around 50 businesses are working together this year to bring an exciting calendar of food-led events, showcasing the very best of the region and seeking new ways to promote food provenance.

Updated details of the Boyne Valley Food Series are available on the website with prices and booking information.




Share this post:

Read More:

Back to Top ↑

Shelflife Magazine