Marketing bites

Mr Tayto and Eoghan McDermott take to the streets to test Dubliners' cupla focal
Brand Central

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15 March 2016

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Irish school – but not as you know it with Mr Tayto!

To celebrate the launch of Coláiste Tayto, Mr Tayto and Eoghan McDermott took to the streets of Dublin to ask people their ‘cúpla focal’! The results can be viewed here: Coláiste Tayto is part of the St. Patrick’s Festival’s Street Theatre programme and will consist of 15 minute fun-filled, Irish language sessions all within the confines of Tayto’s own little hedge school. Led by lively tutors under the supervision of Mr. Tayto, Coláiste Tayto takes place in Dublin city centre from 17 – 19 March 2016.

For more details, log on to Keep it crispy with Tayto at, and #TaytoAbú

Discover Easter with Tassimo!

TaasimoTassimo is ready to tantalise consumers’ taste buds this Easter and help them discover a world of variety with its selection of hot beverages. The company has created a delicious collection of sweet treats and tasty drinks for consumers to enjoy, with recipes such as Cappuccino Waffles, Espresso Biscotti and Chocolate Iced Mocha to name just a few! Tassimo is a market-leading hot beverage system that provides a variety of freshly prepared coffee shop style beverages at the touch of a button. Shoppers can choose from an impressive range of 40+ of their favourite coffee, tea and hot chocolate brands to enjoy from the comfort of their own home.

For more information, visit #DiscoverTassimo

First Cashzone ATM goes live in the Republic of Ireland

Cardtronics Europe recently announced the launch of its first ATM in the Republic of Ireland. The global independent cash machine operator saw its first transaction completed on Friday, 4 March, at a Cashzone branded ATM installed inside a local convenience store – at Dromiskin, just outside Dundalk.

Research commissioned by Cardtronics Europe on the value of cash in convenience stores and at forecourts, showed 71% of shoppers interviewed consider a cash machine as an important service to have on site. Furthermore, nearly eight in 10 people (77%) in local shops spent newly withdrawn cash directly on site, and there are tangible increases in customer loyalty, footfall and sales.

Aramark names Nominated Charities in Ireland for 2016

Aramark, global provider of award-winning services in food, facilities management and property, has announced its nominated charities in Ireland for 2016. This year’s charities are Aware; Mater Foundation; Cork Samaritans and finally, Galway Autism Partnership. Since the establishment of the Aramark Charitable Fund in Ireland in 2008, over €380,000 has been raised for the nominated charities selected each year. Throughout the year, Aramark employees in Ireland will host and support a number of fundraising initiatives.

National Lottery launches new Money Multiplier scratch card range

Money Multiplier scratch cards give players the opportunity to scratch, match and multiply that instant winning feeling x5, x10, x20 or x40. The National Lottery states its new range is more exciting than ever before with the life-changing opportunity to win up to a quarter of a million euro instantly. Players simply scratch to reveal ‘your numbers’ and ‘winning numbers’. If a player is lucky enough to match any of the two sets of numbers, they instantly win the prize shown below these numbers. If they also find a x5, x10, x20 or x40 symbol they will win 5, 10, 20 or 40 times the prize shown.

For more information about National Lottery games, visit

Arthurstown Brewing Company launches ‘1916 Proclamation Porter’ 

On Thursday 27 April 1916, the Enniscorthy brigade of the Irish Volunteers proclaimed the Republic to the good people of Wexford from the steps of the Athenaeum theatre. County Wexford-based Arthurstown Brewing Company’s Proclamation Porter is an old-school Irish stout, brewed from native grains, with chocolate and dark crystal malts for a velvety finish, with notes of chocolate and coffee. Available in 500ml bottles and on draught, this is Arthurstown Brewing Company’s fifth beer since first appearing on the market in September 2015 and brew master Kieran Bird, along with celebrity Chef Kevin Dundon, are constantly developing new and exciting recipes.

Fyffes sales & marketing manager, Emma Hunt-Duffy and managing director, Gerry Cunningham prepare to welcome some 7,000 students to the Fyffes stand at the Agri Careers Fair held at the RDS, Dublin

Fyffes sales & marketing manager, Emma Hunt-Duffy and managing director, Gerry Cunningham prepare to welcome some 7,000 students to the Fyffes stand at the Agri Careers Fair held at the RDS, Dublin

Fyffes showcases Graduate Management Programme at Agri Careers Fair

Attended by some 7,000 students in search of their dream job in the agricultural industry, the recent Agri Careers Fair held at the RDS, Dublin was seen by banana importer Fyffes as the ideal showcase for its popular graduate management programme. Described as a one-stop shop for those seeking to kick-start a career in the field of agriculture of horticulture, jobseekers visiting the Fyffes stand, manned by the company’s senior management team, had the opportunity to discover first hand if they have what it takes to succeed in this exciting and challenging industry.

Further information on Fyffes Graduate Management Programme is available through the company’s LinkedIn page:





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