Marketing bites

A variety of insightful features will be on display at this week's Food & Hospitality expo
A variety of insightful features will be on display at this week's Food & Hospitality expo

New ideas on display at Food & Hospitality Ireland - and other news for FMCG marketers - for the week 09/09/14 - 15/09/14


Brand Central

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15 September 2014

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Cooking up new ideas at Food & Hospitality Ireland

On 17 and 18 September, the food, retail and hospitality sectors will be firmly in the spotlight at Food & Hospitality Ireland – a trade event that’s supported by the RAI, Craft Butchers Association, CSNA, Retail Ireland and the Coeliac Society of Ireland. Thousands of visitors are expected to attend over the two days, and they’ll benefit from a variety of insightful features including the Profit Shop, The Skillery and the Spotlight Stage. Over 100 companies are taking part, and for visitors, the latest products and solutions can be sourced under one roof over the two day trade expo.

The event takes place at the Citywest Events Centre. Attendance is free and you can pre-register your visit at

Heineken, Valeo Foods and Danone join Musgrave’s Customer Insight programme

Customer insights firm Symphony EYC has announced that 12 suppliers including Heineken Ireland, Valeo Foods, Danone and nine other large FMCG brands have signed as partners to Musgrave’s Retail Partners Ireland customer insights programme. Through the partnership, the 12 suppliers are now able to have a deeper insight into Irish consumer shopping habits using SuperValu’s Real Rewards loyalty programme.

Free ‘Small Food Business Start-Up’ seminar for Cork

The Food Safety Authority of Ireland (FSAI) is holding a free ‘Small Food Business Start-Up’ seminar in Cork to assist those working in small food businesses or those who are thinking of setting up a food business. The free, half-day seminar will bring together experts from the FSAI, the Health Service Executive and Teagasc to provide assistance to new and existing businesses and also to provide advice on compliance with food safety legislation.

The event takes place from 8:00am to 12:45pm on Thursday 9 October 2014 at Silver Springs Moran Hotel, Tivoli, Co. Cork.  Booking is required and further information is available at

Ireland’s only national egg brand aims to make egg time fun with Shrinkies

Ballyfree Free Range eggs are hoping to capitalise on recent increasing demand, by giving away a new innovative product called Shrinkies. The plan is to make egg time fun for children. The Smithboro-based, family run business is giving away unique cartoon character sleeves which fit onto the egg before boiling called “Shrinkies”. As the name suggests the sleeves shrink onto the egg while it’s boiling, making the humble egg a bit more exciting. Shrinkies can be posted out to parents free of charge from

Hundreds of Irish musicians took to the stage across Leinster as ‘Guinness Amplify Live’ gets under way

Earlier this summer, Guinness unveiled a new music programme with the launch of Guinness Amplify. This weekend saw a host of talented, emerging Irish musicians take to the stage in hundreds of pubs all over Leinster as the initiative kicked off. Music fans in Dundalk were treated to an extra special experience when acclaimed musicians Hozier and Ellie Goulding, turned up for a surprise performance in the Spirit Store in Dundalk, Co. Louth.

Coeliac Society of Ireland hosting Ireland’s first ever interactive 100% Gluten Free Food Market

The Coeliac Society of Ireland, in association with SuperValu, will host Ireland’s first ever 100% Gluten Free Food Market at the Silver Springs Moran Hotel in Cork on 4 October. The ‘Ballynogluten Food Market’, is part of the organisation’s annual ‘National Convention’ taking place that weekend, bringing together coeliacs from all over Ireland to interact in a fun environment to learn more about the disease and discover new gluten free products.

Full details can be found at



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