Marketing bites
Glenisk introduces new delicious Low-Fat Greek Style Yogurt flavours - and other news for FMCG marketers - for the week 20/08/14 - 25/08/14
Print26 August 2014
Glenisk introduces new delicious Low-Fat Greek Style Yogurt flavours
Glenisk, Ireland’s award winning organic dairy, has introduced two new Low Fat Greek StyleYogurt flavours to its range of organic yogurts; Raspberry and Lemon Curd, made with fresh raspberries and a tart lemon curd, and Orange and Blackcurrant, made with a combination of fresh zesty organic oranges and juicy blackcurrants. Like the full Glenisk range, the new flavours (RRP: €0.99) are free from artificial or GM ingredients, synthetic chemicals and additives.
Further information is available at www.glenisk.com, www.facebook.com/GleniskOrganic and www.twitter.com/Glenisk.
Allergy + Free From Expo to highlight consumer remedies
The Allergy + Free From Expo will take place in the RDS, Dublin 4 on Saturday, 11 October 2014 to Sunday, 12 October 2014. This is the only Irish show dedicated to the many people living with allergies, coeliac disease, respiratory conditions, intolerances, skin and chemical sensitivities. The event will provide the Irish consumer with an unrivalled opportunity to learn about the many options and remedies available to them.
Tickets only €10: Book now for our limited time offer of ‘buy one get one free’. Purchase tickets via: www.ticketmaster.ie/promo/t4bxib. Special offer: Children under 12 go free.Visit theallergyexpo.iewww.facebook.com/TheAllergyExpo.
Launch of Ireland’s first gluten-free bakery at Scally’s SuperValu, Clonakilty
Rosanna Davison, former Miss World and coeliac, will launch Ireland’s first in-store gluten-free bakery and food production facility at Scally’s SuperValu, Clonakilty, Co. Cork on Thursday, 28 August. The new facility has involved a significant investment and will create a number of local jobs. A new gluten free range will also be unveiled.
Guinness releases new film celebrating creative bravery
As part of the Guinness Amplify campaign, Guinness has released an online film which focuses on the journey of the musician entitled, “The Artist’s Journey”. The film which tells the story of artists who have taken the creative plunge, was co-produced by the Guinness Western Europe and Guinness Global Brand teams and features a number of bands and musicians, with a voiceover recorded by Irish actor, Liam Cunningham of Game of Thrones.
To watch the film, visit: https://www.youtube.com/watch?v=IclxdEoVskg. Full details of the Guinness Amplify programme are available on www.guinnessamplify.com.
New €350,000 media campaign for Panadol
Panadol – the number one paracetamol brand in Ireland – will be on TV screens throughout the summer until September as part of a €350,000 media campaign. The new Panadol Actifast campaign will target parents and educate them on the fast, effective pain relief benefits that the brand provides to enable people to get back to enjoyable moments that matter quickly when pain strikes.
*(Source: AC Nielsen w/e Jun 15/14 Value Sales MAT)
Soup up your healthy diet with Soupologie!
One of London’s favourite new fresh soup brands, Soupologie, has crossed the Irish Sea and is just rolling out in Eire in Dunnes Stores in Dublin and Cork. The soups are priced at €3.69 each. Using the best quality vegetables and ingredients, each soup tastes as if it was made at home since everything is cooked in small batches with stringent quality control. All Soupologie soups are vegetarian, vegan, lactose-free, gluten-free with no added sugar, no artificial colours, no preservatives and no hydrogenated fats.
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