Marketing bites

Listerine Advanced White marketing manager, Linda Sheehan, Listerine Advanced White ambassador and TV presenter, Lisa Cannon and Listerine Advanced White brand manager, Danielle Smith

New Listerine Advanced White supported by 'Wear Your Smile' campaign - and other news for FMCG marketers - for the week 21/07/2015 - 27/07/2015


Brand Central

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27 July 2015

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Wear your smile with Listerine Advanced White

Forget coffee brown or tea tan teeth, Listerine has launched new Listerine Advanced White to give smiles a brighter and whiter future. This innovative new multi-action mouthwash not only cleanses and fluoridates but also whitens teeth in as little as two weeks. Listerine is the leading global mouthwash with over 100 years’ experience in oral care and Listerine Advanced White is the most effective whitening mouthwash on the market*. Clinically proven to offer whiter teeth in two weeks**, TV presenter Lisa Cannon is the new Listerine Advanced White ambassador.

Listerine Advanced White has a RRP for a 500ml and 1 litre bottle of €5.99 and €9.99 respectively. For more information, visit

*(Source: In reducing and preventing tough stains in lab studies, compared to market leaders, In-Vitro study 2014)

**(Source: Data on File (Clinical), OCT 2013 – vs a non-whitening fluoride toothpaste)

SuperValu launches new range of ‘Must Try’ wines from ‘Specially Sourced’ range

SuperValu hosted a spectacular summer garden party on Thursday, 23 July in Dublin, where guests were invited to sample the ‘Must Try’ wines from the SuperValu Specially Sourced range – a selection of handpicked wines from some of the best vineyards. An array of visiting winemakers and experts flew in from all around the world, and shared their wisdom. SuperValu also shared some Good Food Karma on the night, with handy tips and advice on all things wine, which can be found on

IHI Summer BBQ hosted by IHI president, Martin Mangan

Over 170 members and guests were welcomed to the Irish Hospitality Institute (IHI) Annual Summer Barbecue by Martin Mangan, MIHI general manger, The Conrad Hotel, and the newly-appointed president of the IHI 2015 – 2017. Guests on the night got off to a good start with a Valdo Prosecco Superiore reception. The accompanying wines for the evening – Les Fumees Blanches Sauvignon Blanc from Francois Lurton and De Martino Estate Merlot, from Maipo Valley in Chile wine were kindly sponsored by wine distributors, Febvre & Company.

A+ for value as Tesco launches F&F Back to School uniform range

Tesco Ireland is confident it will pass the test for value with the launch of its full F&F Back to School offering today (Monday, 27 July). The range offers great value prices, high-quality, and a variety of colours and availability as well as accessibility, with the option to shop in-store or online. A uniform bundle which costs just €6.50 includes a blue polo shirt, a navy jumper and navy trousers for boys or a navy skirt for girls. Tesco reports a new survey of 1,000 Irish parents showed packing home-made lunches was the most common cost-cutting exercise implemented by parents (70%) to save on back to school expenses.

For more information, visit

Mitsubishi Electric introduces new ergonomically designed Compact Kiosk

Mitsubishi Electric’s range of photo gift kiosks are affordable multi-touchscreen digital photo gift solutions, designed for stores. Customers can easily upload photographs from their mobile devices to instantly create full-colour prints and personalised photo gifts such as calendars, greeting cards and collage style albums. The new ergonomically designed Compact kiosk incorporates the gift product display shelving of the Plus, whilst requiring the minimal floor space of the Flex, making it ideal for smaller areas.

New Rhuberry flavour for Maoam Pinballs

Pinballs rhuberry_35 no PMMaoam, the fruity chew brand, is adding a new Rhuberry flavour to top selling Pinballs, but consumers will have to catch them quick as this new tasty combination will be in bags for a limited time only. Rhuberry brings sour rhubarb and sweet strawberry together and offers the unique texture and zing found in these top selling treats.  Pinballs are a top selling hanging bag for Maoam, showing consistent growth with an increase in value and volume sales at 18.6% and 22.58% respectively, Maoam retains its position as number three within the UK convenience soft and chewy sector with a 14.85% value share.*

Maoam Pinballs with Rhuberry are available throughout Ireland for a three month period in a variety of pack formats including a 150g bag, price marked at €1. The new flavour will be supported by a ‘Catch them Quick’ summer marketing campaign. For more details, contact a member of the Maoam sales team on (0)42 933 0580, visit the brand’s popular Facebook page Maoam UK, or follow the brand on Twitter @OfficialMAOAM.

*(Source: IRI 52 w/e 25 April 2015 – Convenience UK)



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