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7UP Free launched Balloon Street on Coppinger Row in Dublin’s city centre
7UP Free launched Balloon Street on Coppinger Row in Dublin’s city centre

Passers-by on Coppinger Row enjoyed a vibrant, colourful installation of hot air balloons in green, yellow, red and white.

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Brand Central

19 August 2014 | 0

Sky’s the limit on out of home for 7UP’s Balloon Street

7UP Free recently took a refreshingly original approach to out-of-home, with the launch of 7UP Balloon Street on Coppinger Row in Dublin’s city centre. Passers-by on Coppinger Row enjoyed a vibrant, colourful installation of hot air balloons in green, yellow, red and white. These balloons were also showcased throughout the night with specially designed LED lights illuminating the street from the 2-8 August, with passers-by receiving a free bottle of 7UP Free Tropical Splash. 7UP Free also ran a Twitter competition where they asked passers-by to guess how many balloons there were on Coppinger Row, using the hashtag ‘#7UPBalloonStreet’. The winner correctly guessed that there were 198 balloons and will receive a GoPro 3+ camera as their prize.

Jacob’s introduce new Crispbreads

Jacob’s Crispbreads are designed for an on-the-go snack with handy individually wrapped portion packs of four. Jacob’s is encouraging Irish women to embrace a more balanced attitude to eating, by sharing their ‘Real Me Moments’ on Jacob’s Twitter page. To celebrate the launch of Crispbreads, Jacobs are asking women all over Ireland to share a pic of their real moments, whether this is your morning run, your lunchtime gossip session, your precious pet time or your secret place to chill, using #RealMeMoments @Crispbreads

Foodservice is cooking up a storm once again

The Irish Foodservice Suppliers Alliance (IFSA) has revealed that with almost 60% of stand space is already booked for CATEX 2015. Celebrating its 50th anniversary, CATEX 2015 will take place at the RDS, Dublin on 17-19 February 2015. Sponsored once again by Bunzl and Calor, CATEX 2015 promises to be bigger than ever. For more info go to www.catexexhibition.com

Repak Recovered 84% of total packaging waste generated in 2012

The 2012 National Waste Report from the Environmental Protection Agency (EPA) shows that Repak has exceeded all national and EU targets for packaging recycling.The EPA published the 2012 National Waste Report. The report provides valuable information on trends in waste generation and management and shows the impact of an evolving waste policy landscape in Ireland, and changing household behaviours in relation to waste generation.



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