Marketing bites

At the Kerrygold Irish Cream Liquer launch is Karen Fitzpatrick at the rooftop bar in The Marker Hotel

Kerrygold Irish Cream Liqueur arrives in Ireland - and other news for FMCG marketers for the week 16/06/15 - 22/06/15


Brand Central

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29 June 2015

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Kerrygold Irish Cream Liqueur arrives in Ireland

Ireland’s globally loved food brand, Kerrygold has launched Kerrygold Irish Cream Liqueur into Ireland following its recent successful launch into the United States. The liqueur which blends fresh natural cream, aged Irish whiskey and luxurious chocolate, will be available exclusively in Dublin Airport, where nearly 22 million passengers will be able to purchase the 1 litre bottle for a duty free price of €20. The brand’s arrival heralds expansion plans for Europe later in 2015. It is owned by Ornua, Ireland’s largest exporter of Irish dairy products.

Natural hydration – Innocent has cracked it

Innocent has made a fresh-tasting coconut water that it believes is the perfect natural thirst quencher. The brand says it’s particularly thrilled that its product is one of the few on the market that’s made entirely from 100% pure coconut water – no concentrate, sweeteners or anything added at all. While getting the taste just right wasn’t easy, Innocent says its hard work has paid off, resulting in a sweet, refreshing and nutty taste. Innocent Coconut Water will retail in two formats: 1L (RRP €4.49) and 500ml (RRP €2.99).

Come on Baby, Light my Fire – Iceland discovers reverse sexism alive and well in modern Ireland during BBQ season!

Iceland has gone ‘wild’ this summer and launched a range of speciality meat and fish options in time for the Irish BBQ season. The exotic range available at its eight Irish stores nationwide includes Ostrich, Crocodile and Kangaroo Burgers as well as Wild Boar & Apple Sausages, Swordfish Loins and Black Tiger Prawns. The retailer has launched the range with a nationwide poll which reveals some surprising results about modern man and sexism in Ireland! 100% of women surveyed said they would think less of a man who couldn’t light a BBQ.

Model mum Sarah McGovern with her daughter Robyn (age 1 and a half) at the launch of The BabyDoc app

Model mum Sarah McGovern with her daughter Robyn (age one and a half) at the launch of The BabyDoc app

Model mum makes savings with BabyDoc

Model mum Sarah McGovern and her cute baby Robyn (aged one), were on hand earlier today to launch The BabyDoc. Developed by MyDealDoc, this is a new free app which brings supermarket special offers on baby products directly into the hands of shoppers via their smartphone. The BabyDoc app can be downloaded for free; search for BabyDoc on Android at Google Play and in the App Store for iPhone. BabyDoc can be followed on Twitter @BabyDoc App and Facebook/BabyDoc.

Mark Moriarty from Ireland is the S.Pellegrino Young Chef 2015

It all started in autumn 2014, with more than 3,000 young chefs submitting their applications together with their signature dishes on Now, young Irish chef Mark Moriarty, representing the Ireland-UK region, has been awarded as the S.Pellegrino Young Chef 2015 at a ceremony in Milan. He reached the top with Celeriac Baked in Barley and Fermented Hay, Cured and Smoked Celeriac and toasted hay tea, also thanks to the support of mentor Clare Smyth MBE.

Irish magazines continue to strive for highest standards

Magazines Ireland has welcomed the recent announcement by Nielsen that Ireland’s consumer confidence score stands at an index of 92 in quarter one 2015, up two points on the previous quarter and ten points on the same period last year. “This is good news for the Irish economy and also good news for the Irish magazines industry, especially in the consumer magazine sector,” said Rebecca Markey, chairperson Magazines Ireland, who urged consumers to support quality, home-produced titles. She added that the association “has launched a number of important educational initiatives to ensure that our publishers and their staff are up to speed with the latest developments in the industry”.



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