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Christy O'Connor Jr, Paul Kirrane, Gary Desmond, Matt English and Senator Eamonn Coghlan

Gala tees off Special Olympics sponsorship of Team Ireland - and other latest news for FMCG marketers - for the week 05/05/15 - 13/05/15


Brand Central

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13 May 2015

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Gala tees off Special Olympics sponsorship of Team Ireland

Ahead of this July’s World Summer Games, which are taking place is Los Angeles, Gala has joined Special Olympics Ireland as Official Sponsor of Team Ireland. In a six figure deal, that includes sponsorship rights and a significant activation budget, this major sponsorship by Gala in 2015 will help Irish athletes travel to and compete at the games. In addition to the sponsorship rights, Gala will be running a coinciding integrated campaign, titled #GalaSpecialMoment.

Farmbake teams up with EuroSpar to offer shoppers chance to win family day passes to Dublin Zoo

Farmbake, the Irish owned and family run cake business, has teamed up with EuroSpar to offer customers a chance to win one of 50 family day passes to Dublin Zoo. The six week campaign, which is currently underway, will run across all 50 EuroSpar outlets in Ireland, with in-store POS and leaflets inviting customers to enter the ‘text and win’ competition. Farmbake cakes or treats can also be purchased in local EuroSpars for just €3 for two packs.

For further details about Farmbake, visit or follow Farmbake Ireland on  Facebook or on Twitter @FarmbakeIreland.

Topaz announces April Play or Park winner

Topaz has announced Donaghmede man Malachie Lenihan as the April winner of Topaz Play or Park. After choosing to Play his points, Malachie is readying himself for the trip of a lifetime which will see him and two others head for the Nevada sunshine and the bright lights of Las Vegas. Over 350,000 customers have now signed up to play the customer loyalty game, Topaz Play or Park.

HB Hazelbrook Farm launches Ice Cream Fundays Campaign in support of Down Syndrome Ireland

Ivan Yates and Lottie Ryan both screamed for ice cream as they launched this year’s HB Hazelbrook Farm Ice Cream Fundays Campaign in aid of Down Syndrome Ireland (DSI). The duo hosted 2015’s first HB Hazelbrook Farm Ice Cream Funday and called on people across Ireland to organise their own ice cream party this summer to raise much needed funds for DSI. 2015 is the 13th year that HB Hazelbrook Farm has supported the campaign, helping to raise more than €3million over that period.

For more information on how you can get involved in the campaign you can freephone 1890 37 37 37 or register online or email, for your HB Hazelbrook Farm Ice Cream Fundays pack.

Smithwick’s unveils its newest beer Smithwick’s Blonde in its ‘Superior Then. Superior Now’ campaign

Smithwick’s Blonde, a delicate beer with a smooth finish, fruity aroma and a subtly hopped character, is the latest addition to join the Smithwick’s family of craft beers. Launched just in time for the summer days ahead, Smithwick’s Blonde is introduced in Smithwick’s new ‘Superior Then. Superior Now’ campaign. Smithwick’s Blonde takes centre stage in the Smithwick’s 20” TV ad which first went on air on 4 May and out of home from 18 May. This new ad celebrates an enduring passion for quality. Smithwick’s Blonde is available in 500ml bottles priced at RRP €2.59 (ABV: 4.1%).

Wild Geese Collection descends upon Singapore

The Wild Geese Collection of premium spirits has taken flight and landed this week with a splash in Singapore for the Tax Free World Association (TFWA) Asia Pacific Exhibition & Conference in Singapore (May 10-14). The Wild Geese Collection, which has exhibited at TFWA for each of the last 14 years, arrives at this year’s conference hot on the heels of its most successful period of global recognition. In recent months alone, the collection has amassed a number of prestigious accolades and medals for its spirits, including its rum, vodka and honey liqueur.



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