Marketing bites

Estrella Damm brings taste of Barcelona to Ireland - and other news for FMCG marketers - for the week 21/04/15 - 27/04/15


Brand Central

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27 April 2015

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Estrella Damm brings taste of Barcelona to Ireland

Irish consumers have voted Barcelona as Europe’s coolest city, according to new research* by premium world beer brand Estrella Damm, which has just launched on draught in Ireland. Distributed by Molson Coors, Estrella Damm, the beer of Barcelona, was created by the Damm family in 1876. The premium beer has been winning awards across the globe ever since, using only 100% natural ingredients. There are two additional beers in the range. Inedit Damm, specifically designed to pair with fine food and gluten-free Daura Damm.

Available in bars, restaurants and off-licences throughout Ireland, find out more at or at or follow @EstrellaDammIre.

Aldi sponsors National Brown Bread Baking Competition

Aldi Stores (Ireland) will once again this year sponsor the National Brown Bread Baking Competition, in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA). Relaunched last year by the NPA, the event was a huge success with the final held in the Aldi Marquee at the National Ploughing Championships. Aldi will also sponsor the National Junior Baking Competition, in association with youth organisation Foróige.

Log on to or for information on how to enter and further details about the county finals.

Meagher’s Pharmacy Group receives ‘Deloitte Best Managed Company 2015’ award

Meagher’s Pharmacy, a family run and Irish owned business with six stores in Dublin, has been awarded with the prestigious title of ‘Deloitte Best Managed Company’, an award which acknowledges outstanding levels of business performance among indigenous Irish companies. Meagher’s Pharmacy Group, which is run by pharmacist Oonagh O’Hagan, received the award after engaging in a rigorous, independent process.

Just Eat liberates lunchtime – with launch of new lunchtime collection service

Just Eat, Ireland’s leading online takeaway ordering service, has announced an exciting new departure for the business with the addition of over 150 new lunchtime restaurant partners now “open for lunch” on Just Eat nationally. Customers can now order lunch online for collection at a number of top urban delis, cafes and restaurants throughout the country, removing the need for queuing.

The full range of new lunchtime options is available on the website

Le Chocolat des Francais bars are made of 100% pure cocoa butter

Le Chocolat des Francais bars are made of 100% pure cocoa butter

100% pure cocoa bars deliver premium French taste experience

Made traditionally in a Small village in Ile-de-France, near Paris, Le Chocolat Des Français offers a selection of chocolate bars that are guaranteed 100% pure cocoa butter. Le Chocolat Des Français collaborates with a variety of famous French artists, including Jean André, Edith Carron and Serge Bloch to name but a few. It is currently stocked by high-end delicatessens and food stores in Paris, New York, Stockholm and Amsterdam with an average selling price of €5.

Hennessy celebrates 250 years with gala dinner

Hennessy celebrated its 250th anniversary in style, with an exclusive gala dinner, which took place in Dublin city hall on Wednesday, 22 April, 2015. Bernard Peillon, president and CEO of Hennessy and Andy O’Hara, ‎CEO at Edward Dillon, welcomed 100 specially invited guests, as well as Hennessy representatives from Cognac including Richard Hennessy’s eighth descendent, Maurice Hennessy and RTE’s Miriam O’Callaghan, who acted as MC at the event.





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