Marketing bites

Sadie’s Kitchen is one of several Irish products to be reiceving an Aldi listing as part of the Grow with Aldi initiative
Sadie's Kitchen Bone Broth was one of several Irish brands showcased at the Dublin Food Chain Producer Showcase

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Brand Central

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18 February 2020

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Boozy Biccies launch limited edition St. Patrick’s Day Cookie

Boozy Biccies, the alcohol-infused snack brand, has launched a special St. Patrick’s Day cookie. “Paddy’s Wee Cookies”, a green beer flavoured biscuit using butter from Co. Derry and beer from Dublin, meaning – in the words of founder Michael Thompson – it doesn’t get much more Irish. The limited edition biscuits are packaged in a new white box, and were photographed in Downpatrick, at the site of St. Patrick’s cross. Paddy’s Wee Cookies are sold in 140g boxes, rrp £4.99. Boozy Biccies is an artisan cookie producer in Northern Ireland, selling primarily into North America. For more details and to order, visit

Club is seeking outside-the-box designs for its new Club Orange can

Club launches nationwide competition to redesign can

Soft drink icon Club has launched a new campaign calling on digital natives and creatives to design its new can, with the winning design going on to be produced and sold in stores throughout Ireland. The ‘Club Unreal Flavours’ campaign is challenging consumers to demonstrate how they would turn an ordinary can into an unreal one. The competition is open until 31 March; Club will share a selection of the best designs online before announcing the overall winner on 14 April 2020. The can design will then go live on 150,000 Club orange cans by the end of summer. To learn more and enter, visit Club Orange on facebook.

Dublin Food Chain ‘Producer Showcase’ held in Dublin

Dozens of Irish brands were on display in Dublin’s Crowne Plaza Hotel for the Dublin Food Chain’s Producer Showcase, at which buyers from all of the major Irish retail and foodservice brands were on hand to sample and learn more, with a view to acquiring new listings. Some of the retail brands present on the day included BWG Foodservice, Pallas Foods, Musgrave Wholesale Partners, Kylemore Group, Starbucks, Tesco, SuperValu and more. Some of the up-and-coming Irish brands on display included Sadie’s Kitchen, Maria Lucia Bakes, The Sweet Potato Pizza Company, Fused by Fiona, Dan and Monstro, King of Kefir, Porter & Nash, The Little Pharma and more.




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