Marketing bites

Ireland Rugby international and Maxol brand ambassador Jacob Stockdale with Brian Donaldson (left), CEO of Maxol Group and Drew Flood from Aware

A round-up of the latest news for FMCG marketers


Brand Central

14 November 2019 | 0

Jacob Stockdale lines out for Maxol’s Christmas campaign for Aware

Maxol is aiming to raise over €60,000 this Christmas for its charity partner Aware. Maxol will donate 10cent to Aware for every cup of Rosa coffee, tea or other hot drink purchased between now and 31 December at participating service stations nationwide.

With Jacob’s support, Maxol hopes to surpass the whopping €62,000 figure that was raised last year. Aware provides support, education and information, for people impacted by depression, bipolar disorder and mood related conditions. 75% of Aware’s annual funding comes from donations and corporate and private fund-raising activities.

New limited edition in Boyle’s Gin Collection launched in Aldi for Christmas 2019

This Christmas, Boyle’s Gin, produced exclusively for Aldi by Waterford-based craft spirits business Blackwater Distillery is back with a new limited edition product – Boyle’s Old Tom Gin €29.99/70cl, which is on sale from today, 14 November in all 139 stores nationwide, while stocks last.

This new product is known as the “Captain Dudley Bradstreet” Edition, supplied in a beautifully foiled gift box containing 700ml of gin, and a scroll giving both a selection of cocktail recipes, and the story of Dudley Bradstreet, a Tipperary born adventurer and spy who was better known as a scoundrel, playwright and brewer.

Tom Doorley, Aldi’s drinks expert has given the new product his seal of approval, noting: “It has extra juniper character, a touch of sweetness from liquorice root and a very small amount of sugar. It’s a taste of history and, as it happens, part of the original recipe for one of the great cocktails, the Tom Collins.”

Milano’s Romana ‘At Home’ selection arrives in Irish market

Milano is introducing two new Romana style pizzas to its ‘At Home’ range, inviting its customers to try the new selection over the festive season with family and friends.

The ‘all-new’ Romana range takes its inspiration from the thinner, larger base, popular in Italy’s food capital of Rome and includes new recipes, inspired by Milano restaurants.

Both new pizzas are ideal for sharing with the Romana’s extra thin base allowing for improved flavor delivery of the ingredients. The Milano Romana ‘At Home’ range will showcase two hero specialties: The Margherita Speciale and The Pollo American; now stocked in Tesco stores nationwide.








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