Marketing bites

Fresh new look gives Maoam packs extra shelf appeal - and other news for FMCG marketers - for the week 24/02/2015 - 02/03/2015


Brand Central

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2 March 2015

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Fresh new look gives Maoam packs extra shelf appeal

Maoam, the fruity chew brand, has unveiled a vibrant new packaging design across its entire range for the first time since 2002. The refreshed pack designs create an appealing new look for top selling lines including Stripes, Pinballs and Joystixx. Showing consistent growth ahead of the UK market, with recent data showing an increase in value and volume sales at 9.9% and 10.7% respectively, Maoam retains its position as number two within the soft and chewy category.*

Maoam’s Pinballs, Stripes and Joystixx are now available throughout Ireland in their new packaging, with further pack designs for the rest of the range available in the coming months. For more details, contact the Maoam sales team on (0)42 933 0580, visit the brand’s Facebook page Maoam UK, or follow the brand on Twitter @OfficialMAOAM.

*(Source: IRI 52 w/e 3 January 2015 – Soft & Chewy, UK)

Grown-ups go free at Ireland’s top attractions with Kellogg’s family offer

Kellogg’s is bringing back its “Grown-ups go free” promotion after more than two million adults across the UK and Ireland bagged free tickets to top family attractions last year. Shoppers can save up to €14* on tickets to one of 24 brilliant Irish attractions**. With a Kellogg’s voucher from promotional packs, adults can enter for free if they purchase one full-price child or adult ticket. Kellogg’s has also partnered with Merlin Entertainments to offer five lucky families the chance to win the trip of a lifetime to Legoland in Orlando, Florida.***

*Saving based on one full adult entry to the National Aquatic Centre in Ireland.

**For a full list of attractions go to

*** To enter go to

Alltech Craft Brews & Food Fair serves up more than 500 craft beers

It was “Bottoms Up!” time as the third installment of the Alltech Craft Brews and Food Fair kicked off on Friday in Dublin’s Convention Centre until Sunday, 1 March. The fair is Ireland’s largest craft beer fair, and it offered more than 500 craft beers and ciders for visitors to taste – including many seasonal and special release brews this year, as well as delicacies from some of Ireland’s finest artisan food producers.

Ireland’s largest ever free standing sign erected in Dublin’s docklands

Gaelite Signs, a leading expert in corporate signage, has broken all records in the world of Irish signage by producing Ireland’s largest ever free standing sign.Situated in Dublin’s Point Village Shopping Centre, the mammoth 15 meter totem sign advertising the shopping centre, weighs one tonne per meter and is set to become a monumental landmark in Dublin’s docklands.

Public vote opened to find Budweiser dream job winner

Budweiser has revealed this year’s five Dream Job finalists. The company is asking people across the country to watch its five finalist videos on the Budweiser Facebook page, and vote for the person they believe deserves the prize most. Each finalist has already secured an equipment bursary of €2,000, and they now compete for the prize fund of €50,000, and invaluable industry guidance to help make their dream jobs a reality.

Members of the public, aged over 18, can vote for the Dream Job finalist that they feel most deserves to win on the Budweiser Facebook page ( until midnight on Monday, 23 March.

Glittering sales opportunity with The Bend In The River

Award winning The Bend In The River wine reported a 42.6% growth in volume sales for 2014 over the previous calendar year. Available on-pack from this March onwards, The Bend In The River Riesling, Sauvignon Blanc, Pinot Grigio and Pink Rosé styles will each feature an eye catching on-pack neck collar offering prizes of a unique, hand crafted Glitter Glass, and matching Glitter Glass bottle of The Bend River wine, with one prize to be won every week, for a whole year.

The campaign will be featured on, Ireland’s top dining guide for lovers of food and drink, as well as partner social media platforms linking to the brand’s own Facebook site:



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