Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...
1 October 2019 | 0
Lindt chocolate to open first ever Irish store at Kildare Village
Good news for chocolaate lovers: Swiss chocolatier Lindt will open its first ever store in Ireland, at Kildare Village this Saturday, 5 October. On the day, Lindt will be hosting a celebratory ribbon cutting for its grand opening at 9am, while the first 100 customers to make a purchase will also receive a delicious gift of Lindor Milk Truffles! The pop up-shop which will run for a limited time, will offer an array of premium confectionery favourites from Lindt including assorted bars, sharing boxes and beautifully packaged gifts.
The Irishman whiskey launches “guerilla marketing” campaign to tie-in with new Scorsese thriller
Irish whiskey producer Bernard Walsh has a tiger by the tail and he is not letting go! The tiger is the blockbuster Netflix-Hollywood Martin Scorsese movie and the tail is his own The Irishman whiskey which shares the same name and brand-logo. Having offered supplies of his whiskey to Mr Scorsese and released his movie trailer homage last week, Walsh is now doubling down on his own movie production-line with the launch of an online mini-series titled – Treat it with Respect! – which will feature on social media in the two months before the movie’s global release on Netflix on 27 November.
J&B Rare Scotch Whisky is the perfect christmas gift
J&B Rare – a blended Scotch whisky combining forty-two malt and grain whiskies in one smooth yet subtle blend, is perfectly positioned as a christmas gift for the 2019 season. It is a whisky whose blend and reputation has “transformed tastes and defined Scotch Whisky since 1932”, earning loyal clientele from the Princes of England to the Kings of Swing. The iconic bottle has become a recognised symbol of sophistication around the world. To learn more, visit www.mprcommunications.co.uk.