Marketing bites

The Spar Great Ireland Run was launched by Tony Audenshaw who plays Bob Hope in the much-loved soap, Emmerdale, Jenny Dixon, who plays Kerri-Ann in the popular Irish soap opera, Fair City and Irish model, Roz Purcell

Emmerdale star ‘Hopes’ to hit the ground running at the Spar Great Ireland Run 2015 - and other news for FMCG marketers for the week 17/02/2015 - 23/02/2015


Brand Central

23 February 2015

Share this post:



Emmerdale star ‘Hopes’ to hit the ground running at the Spar Great Ireland Run 2015

The Spar Great Ireland Run 2015 – which will take place on Saturday, 11 April in the Phoenix Park, Dublin – was launched by Tony Audenshaw who plays Bob Hope in Emmerdale, Jenny Dixon, who plays Kerri-Ann in Fair City and Irish model, Roz Purcell. They will run the 10k event on behalf of their respective charities, joining thousands of other runners and their families in what is both a highlight of the athletics calendar and a great family day out. The Spar Great Ireland Run challenges runners of all abilities and ambitions from the 10k race, to the Spar Mini Run and Junior Run.

Entries for all events are available at

Follow Great Ireland Run on: @GreatIrelandRun or like:

Lidl launches Spring/Summer 2015 collection

Lidl has unveiled its 2015 spring/summer fashion collection. The range features a selection of classic pieces and accessories which can be mixed and matched to create the perfect capsule wardrobe, at a fraction of the high street cost. Savvy style hunters can expect to kit themselves out from head to toe, including top, bottoms, coat and shoes for under €50. The first range from the collection will hit stores on Thursday, 26 February.

Fyffes renews Dundalk FC sponsorship

Dundalk-based banana importer Fyffes has announced it will continue its sponsorship of SSE Airtricity League champions Dundalk FC for the forthcoming 2015 season. The company said it looks forward to working with the team in 2015, “as part of our continued commitment to promoting healthy eating and an active lifestyle across all age groups”.

Over 40,000 enjoy Red Bull Crashed Ice Belfast

Over 40,000 spectators came from across Ireland and further afield to Stormont Estate, over two days to watch some of the world’s best skaters take part in the Belfast leg of the Red Bull Crashed Ice. Over 140 competitors took part in the action-packed race on a heart-pumping assault course that has been specifically designed for Belfast. Winner, Scott Croxall won all five of his races.

New Maria Bakes gluten-free granola range now available

Maria Lucia Bakes is launching a new-gluten free granola range, from its founder, Maria’s lively kitchen in Rathfarnham. Combinations of fruits, honey, vanilla, nuts and seeds have been used to create the best granola recipes. Maria Lucia Bakes’ granola is now available in several independent shops and health food stores around the country and is currently on the advanced Food Academy programme sponsored by SuperValu, Bord Bia and its Local Enterprise Office in South Dublin.

Make this Mother’s Day extra special with a delightful chocolate gift from Butlers Chocolates!

The latest Butlers Chocolates Spring Collection is full of gift-wrapped chocolate assortments, filled with gourmet chocolate truffles and appetising milk, dark and white chocolate varieties. Butlers Chocolate Flower Box (RRP €7) offers dark chocolate, raspberry, milk chocolate and white chocolate truffle flowers. At the heart of the Mother’s Day collection is Butlers Chocolates Spring Floral Ballotin range (from RRP €5.50 to €15.95) in a variety of sizes. Each gift wrapped ballotin features a collection of decadent pralines and truffles. The Butlers heart shaped gold tin (RRP €14) contains a selection of assorted chocolate hearts in milk, dark and white chocolate.




Share this post:

Back to Top ↑

Shelflife Magazine