Marketing bites

Trocaire volunteer Giulia Vuillermoz with Honduran schoolgirl Digna, in front of her home
Trocaire volunteer Giulia Vuillermoz with Honduran schoolgirl Digna, in front of her home

Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...


Brand Central

7 May 2019 | 0

Core appointed as creative agency for Trócaire

Marketing communications firm Core has been appointed by Trócaire as its creative agency. Core was awarded the business following a competitive pitch process, and will be responsible for the development and implementation of strategic and creative requirements for the charity. Core won the pitch by building a team within the business by being able to respond to Trócaire’s broad range of challenges and requirements. One of Ireland’s leading overseas development agencies, Trócaire was founded in 1973 with a dual mandate to support long-term development projects overseas and to provide relief during emergencies; and at home to inform the Irish public about the need for this work.

Nestlé: three-quarters of supply chain is now deforestation-free

Global food giant Nestlé announced that 77% of its agricultural commodities are verified as deforestation-free. The announcement folllows several years of adaptation, which the company says is working towards its commmitment, made in 2010, that none of its products would be associated with deforestation by 2020. Over the years, the company has worked with partners like Airbus and Earthworm Foundation, and its suppliers to identify areas at risk of deforestation. It says its aims were achieved using a combination of tools including certification, supply chain mapping, on-the-ground verification and satellite imagery from the Starling system.

Irish greeting card maker going global with Hallmark

P&G, an family-run greeting card company based in Roscommon, has made a deal with global giant Hallmark. The deal will see P&G distribute all Hallmark products sold in Ireland across its own network, which includes hundreds of convenience stores and supermarkets. According to deputy managing director Michelle Daly, the Hallmark deal is effectively an extension to the P&G range and is a massive boost, giving Hallmark extra sales and give P&G a new brand to promote.


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