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Maria Christian from New York became the twenty-millionth visitor to the Guinness Storehouse
Maria Christian from New York became the twenty-millionth visitor to the Guinness Storehouse

Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...


Brand Central

30 April 2019

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Deliveroo’s Grand Canal Clean Up Initiative Returns this Bank Holiday Weekend

Online food delivery service Deliveroo has announced that it will be running its canal clean up initiative again this Saturday, 4 May at 10am, rewarding those who volunteer to help with Deliveroo credit. The initiative, which was previously run to great success in 2018, will be held along Charlemont Mall in Dublin and aims to get more people involved with clean up activities. Volunteers are invited to spend a small part of their Saturday picking up rubbish around the canal areas. They will be provided with buckets, litter pickers and gloves, and upon return with a full bucket of rubbish, volunteers will nab a €10 credit voucher to spend on Deliveroo.

Irish radio: ‘Day-After Aided Recall’ remains the best methodology measure

A new pilot study conducted by JNLR, Ireland’s national listenership survey, has found that  ‘Day-After Aided Recall’ remains the best methodology measure of Irish radio listening habits. The committee undertook a review of the approach currently adopted in the Irish market, comparing and contrasting it with alternative methodologies used in other markets, with a particular focus on the approaches being used and under consideration for the UK market. The JNLR study concluded that, while cost is a key barrier, it is not the only barrier, as a move to passive measurement would also impact data continuity and there is no guarantee that passive would produce more accurate data. 

Guinness Storehouse welcomes its twenty-millionth visitor

The Guinness Storehouse celebrated a momentous milestone by welcoming its 20 millionth visitor, Maria Christian from New York who visited Ireland for her first time with Tipperary-born fiancé Chris Coen. Since opening its doors to the public in 2000, the Guinness Storehouse has developed its visitor experience to meet and exceed visitors’ expectations, and has  become Ireland’s most popular tourist destination.

Aldi  launches 2019 National Brown Bread Baking Competition

Aldi will once again this year sponsor The National Brown Bread Baking Competition, in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA). Relaunched five years ago by the NPA, the event has proven to be a huge success, with entries from each one of the 26 counties. The National Brown Bread Baking competition is open to both members and non-members of the ICA, and baking enthusiasts have the opportunity to earn some serious ‘dough’, with a share of the profits from the sale of their winning loaf once it goes on sale in Aldi later in the year.



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