Marketing bites
Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...
Print9 April 2019
Doritos raises the steaks with new flame-grilled flavour
Doritos is adding a sizzle to its line up with the launch of new Doritos Flame Grilled Steak this April. Now available in stores nationwide, the bold new snack has strong meaty and smoky flavours and a full-on crunch, and is the perfect addition to any gathering or night in. Doritos Flame Grilled Steak joins the market-leading Doritos core range alongside Chilli Heatwave, Tangy Cheese and Cool Original.
CÎROC Vodka presents The Summer Series at Everleigh
Everleigh, the award winning club, bar and venue at Dublin’s Dean Hotel on Harcourt Street, has announced its ‘Summer Series at Everleigh with CÎROC Vodka’. The Summer Series at Everleigh will see live music and performances from Ireland’s top entertainers throughout the summer, along with showcasing the latest CÎROC Vodka bottle experiences and bespoke cocktail menu. The next headline event takes place on Saturday May 18, with one event a month right through to September. To learn more, visit the @Everleigh social channels on Instagram, facebook and twitter.
Connemara Mussel Festival 2019 set for May 3rd – 5th
Whiskey and tea blending masterclasses coming to Dublin and Galway
L’Oreal Paris announces Celine Dion as new global spokesperson
L’Oréal Paris, the number one global beauty brand, has announced legendary performing and recording artist – and one of the most admired women in the world – Céline Dion as the brand’s newest spokeswoman. “Beyond her powerful voice and unstoppable stage presence, Céline Dion is a woman of substance known for her renowned accomplishments and extraordinary personality,” the brand said in its breathless announcement. “Resilient, self-confident, unapologetic, generous and humble, she is the ultimate symbol of female empowerment and a true woman of worth.”
Salud! Celebrate Spanish Wine Week at Cava Bodega
A week-long fiesta of Spanish wines is taking place at Galway’s multi-award-winning Cava Bodega restaurant from 8 – 14 April to celebrate Spanish Wine Week 2019. Cava Bodega is giving diners the opportunity to indulge their interest in and passion for Spanish wines, as well as exploring the culinary links between Spain and Ireland. Over the course of the week, Cava Bodega is offering natural, organic and biodynamic Spanish wines carefully matched with local Irish shellfish tapas – including oysters, razor clams, and langoustines – cooked with an Iberian influence. This is the fourth year of Spanish Wine Week which is run by Wines from Spain, and celebrates the impressive diversity of regions and grapes that make up Spanish viniculture.
Nüdest breaks into UK health market with premium London listing
All-natural healthy snack pouch Nüdest has secured a premium London listing to build its growing presence in the UK market. Defying Brexit-based uncertainty but capitalising on consumers’ desire to make better choices, Nüdest has been added by trail-blazing London health store Thornton’s Bugden’s to its prestigious roster of healthy snacks. The listing was secured after a chance meeting between Irish owner Andrew Thornton owner and Nüdest founder Fiona Keane at a product tasting, where he tried the innovative all-natural wholefood superblend for the first time.
Deliveroo marks supporting 590 Irish jobs and adding €48m in revenue to the Irish economy
A major, new economic study shows the significant economic contribution made by Deliveroo, the food delivery company, to the Irish economy during 2018. According to the report over 40% of the over 800 Irish restaurants that Deliveroo partners with, reached new markets. Almost one in ten of these restaurants expanded their offerings, and 5% of all partners opened a new premises. The advent of food delivery has changed the face of the Irish food industry, giving restaurants the opportunity to reach new customers without having to operate a delivery service themselves.
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