Marketing bites

Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...



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23 October 2018

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WaterWipes introduces brand-new Soapberry line

WaterWipes with Soapberry is the brand new wipe from the world’s purest baby wipes, WaterWipes. Designed for growing babies and made with 99.9% water, plus a drop of fruit and Soapberry extract, they provide the same purity parents rely on from WaterWipes while harnessing the natural cleaning properties of Soapberry. This makes them the perfect wipe to gently cleanse the hands, faces and bottoms of growing babies who are starting to try new foods and experience the world around them for the first time.

Aryzta scoops gold for best Food-to-Go Pastry at IQFAs

Aryzta Food Solutions was another winner at the prestigious Irish Quality Food Awards 2018. The much-loved Clonakilty & Ballymaloe Pork Sausage Roll has been a real success for Aryzta since its launch and an instant hit for retail convenience customers and consumers. The unique offering is made with a blend of pork sausage and Clonakilty black pudding, flavoured with Ballymaloe Relish and wrapped-up in a pastry. In short, it has really disrupted the category, and raised the bar by adding a real sense of quality to hot deli counters across Ireland.

Darren Kennedy unveils Irish-created range of men’s grooming products

Broadcaster Darren Kennedy has unveiled his debut grooming range, Kennedy & Co, a collection of five Irish-created products to support men in the pursuit of everyday style and individual expression. The highly-anticipated range includes a Purifying Peat Face Scrub, Hydrating Beard Oil, cooling Anti-Fatigue Eye Gel, a Daily Moisturiser with SPF20 protection and an innovative Matte Hair Clay with the active Baicapil ingredient, proven to both stimulate hair growth and prevent hair loss. All products in the range are priced under €15 and are available at Dunnes Stores and select pharmacies nationwide.

Halloween ‘Spooktacular’ comes to Dunnes Stores

Dunnes Stores has teamed with banana importer Fyffes to host a day of ‘spooktacular’ in-store activity at a number of its outlets throughout the country. Participating stores are Ennis Town Centre outlet on 27 October; Jetland Shopping Centre, Limerick (27); Bishopstown (28); Donaghmede (29); Blanchardstown (29); Cornelscourt (30) and Tallaght (31). Activities designed to entertain mums, dads and little ones alike will include a colouring competition, tasty treats and giveaways, complimentary face painting and a visit from popular children’s character ‘Freddy Fyffes’ himself.

YellowBelly Beer schedules release of animated short film that documents origin story behind brand’s comic character.

Irish brewery YellowBelly Beer will release its very first animated short-film on Thursday, 25 October 2018 via a mass digital screening event. The five-minute animation explains the origin story behind the much loved brewery mascot with the aim of introducing beer drinkers to the world of YellowBelly Beer and giving those already familiar with the brewery a deeper understanding behind the artwork of their favourite Irish beer. To learn more, visit



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