Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...
9 October 2018
TV Star Anna Daly and MiWadi help launch ‘Trick or Treat for Temple Street’ 2018 campaign
Broadcaster and TV personality Anna Daly launched the Temple Street Foundation’s annual ‘Trick or Treat for Temple Street’ 2018 fundraising campaign, proudly supported by MiWadi. The beloved children’s hospital is asking witches and wizards all over the country, including communities, schools and workplaces alike, to raise vital funds for Temple Street by hosting their very own Halloween party to help buy vital, life-saving equipment for sick children in Temple Street Children’s University Hospital. Temple Street & MiWadi are calling on the public to register at www.templestreet.ie/
Heineken returns as headline sponsor of European Rugby Champions Cup
Heineken has announced it will return to the top flight of European Club Rugby with its sponsorship of the prestigious European Champions Cup. The new agreement with the tournament’s organisers, European Professional Club Rugby (EPCR), will see Heineken once again become the main partner of rugby’s leading European club tournament. The Heineken Champions Cup in 2018/19 will be broadcast free to air in Ireland.
Lucozade becomes Larazade for new promotional tie-in
To mark the launch of Shadow of the Tomb Raider, the latest video game in the long-running series that gave the world Lara Croft, Lucozade Energy has temporarily transformed its packaging. Limited-edition Larazade will tie in with the growth of Ireland’s gaming community and also drive incremental sales, as well as follow on a promotion from earlier this year when the latest Tomb Raider movie hit the big screen.
Daybreak holds event to support Irish Heart Foundation
In celebration of World Heart Day, September 29, Daybreak stores across Ireland hosted a healthy breakfast morning in aid of the Irish Heart Foundation. World Heart Day takes place on the same day every year and is aimed at preventing heart disease and stroke. To join in, customers were asked to make a small donation to the Irish Heart Foundation in return for their healthy breakfast from Daybreak.