Marketing bites

Ann Marie Finucane, Unilever; Rachel Murtagh, Kinetic; Rory Sweeney, Mindshare; Jane Butler, JCDecaux help to mark Lyons' new digital campaign

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Brand Central

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Lyons Tea serves the ‘Perfect Cuppa’ with interactive digital OOH campaign

Lyons Tea is set to serve up a brand new interactive digital OOH campaign including 100,000 personalised mugs up for grabs. The basis of the campaign is a nationwide question of “how do you make yours?” Limited edition packs of Lyons Tea are now available, offering consumers the chance to win a personalised mug with not just their name but how they make their tea. Working closely with Kinetic, the global leader in activating audiences on the move, media agency Mindshare and creative agency Marketing Network; the campaign encourages consumers to follow instructions on promotional packs to win a personalised Lyons Tea mug.

Christmas FM announces Temple Street as official charity partner for 2018

Christmas FM, the popular seasonal radio show that plays Christmas music around the clock during the holly jolly season, has announced Temple Street Children’s Hospital as its charity partner for the 2018 season. Christmas FM will be celebrating its 11th year on air this year and, since it began broadcasting, has raised almost €1.5 million for a range of charities. The costs of running Christmas FM are covered by various sponsors, ensuring that all on-air fundraising and donations will go
directly to Temple Street and its patients.

Global retail giant confirmed for Dublin conference event

The CEO of one of the Middle East’s largest retail chains, Spinneys, has been announced for the forthcoming 2018 Arab-Irish Business Forum taking place in Dublin next month. The Arab Irish Business Forum takes place at Dublin’s Mansion House, where delegates will be hosted from all business sectors. The Gulf region is dependent on food imports for 90% of its supply; Irish exports to the region are valued at almost €400million. For more information, visit www.arabirishbusinessforum.ie.

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