Marketing bites

Burton's Fish 'N' Chips have a strong sales track record in the UK market
Burton's Fish 'N' Chips have a strong sales track record in the UK market

Burton’s launches €13.39m savoury snack brand Fish ‘N’ Chips into Ireland - and other news for FMCG marketers for the week 29/12/2014 - 05/01/2015


Brand Central

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5 January 2015

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Burton’s launches €13.39m savoury snack brand Fish ‘N’ Chips into Ireland
Burton’s Biscuit Company is launching its highly successful 1980s savoury snack brand, Fish ‘n’ Chips, into Ireland from January 2015. It will be the first time the £10.5m (€13.39m)* snack has been made available in Ireland. “Burton’s Fish ‘n’ Chips has been the star performer in the UK savoury biscuits market for the last 12 months, hitting £10.5m (€13.39m) in value sales in its first year, with the fastest return in sales (ROS) rate in the convenient snacking segment*, and responsible for a 50% share of savoury biscuit growth*,” said David Costello, head of customer category management at Burton’s Biscuit Company.

Burton’s Fish ‘n’ Chips will be available in multipacks of five 25g bags, 125g bags (both with an RRP of €2.49) and 40g packs (RRP €0.99).

*(Source: Nielsen MAT to 06.12.14)

Lemon’s introduces two new popcorns

Lemon’s Popcorn is made in Ireland by Robert Roberts at the company’s factory in Tallaght. Available in two savoury flavours, Lemon’s Popcorn is a high quality, gourmet snack and brings much needed innovation to the popcorn category. This tasty air popped corn is high in fibre and made with sunflower oil. Available in Cheese & Onion, and Sour Cream & Black Pepper flavours, Lemon’s is a proud member of Love Irish Food.

Lemons Savoury Popcorn is available in 30g bags (packed in 24s) with a RSP €0.80. To order, contact Robert Roberts – Phone: +353 1 404 7300 Email:

Richmond Marketing now offers Campari range

Richmond Marketing is delighted to announce that we have extended our spirit and liqueur offering to include the Campari range. The acquisition of Campari’s range sees Richmond Marketing become the distributor of a range of premium spirits and liqueurs including Campari itself, the unique bitter-sweet Aperol, Tipperary-made Carolan’s Irish Cream, Offaly’s Irish Mist whisky liqueur and the Tennessee heritage bourbon Wild Turkey.

Guinness Storehouse celebrates another record breaking year

The Guinness Storehouse is celebrating a record number of visitors for 2014 as 1,269,371 guests passed through its doors over the last 12 months, breaking the previously held record of 1,156,985 in 2013. This represents a 9.7% increase on the 2013 visitor numbers and sees the home of Guinness retaining its position as Ireland’s number one international visitor attraction.

CashGuard wins contract with Statoil Fuel & Retail Sweden

CashGuard has been selected by Statoil Fuel & Retail Sweden to provide its cash management systems to Statoil full-service stations in Sweden. The solution will be rolling out to stations in February 2015. “This agreement further strengthens CashGuard’s position as the global market leader for cash management solutions for the retail industry,” said Jørgen Waaler, CEO of PSI Group.

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