Marketing Bites

Every week we bring readers a bite-sized look at developments in the area of PR, marketing, new product launches and events across the country...


Brand Central

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24 November 2017

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SEAT hosts annual MasterChef Christmas Challenge

A host of familiar faces gathered at SEAT Ireland’s Christmas cooking challenge at Dublin’s Cooks Academy this week. Hosted by brand ambassador TV3’s Anna Daly, and judged by fellow ambassador and cookbook author Indy Power, guests were challenged to recreate winter inspired dishes with a healthy twist from Indy’s website. On the night, SEAT Ireland awarded the winner with tickets to Spanish music festival Primavera Sounds. The event caps off a year in which SEAT Ireland launched the SEAT Arona, teh manufacturer’s first crossover model to showrooms in November.


Donncha O’Callaghan joins forces with Flahavan’s

Irish rugby star Donncha O’Callaghan has partnered up with Flahavan’s to launch Super Oats. The duo is offering the chance for Irish children to chance to win a Super Oats Sports Day for their school with coach Donncha. Ready in just 2 minutes and high in fibre, a source of protein and deliciously smooth and creamy, Super Oats’ slow release energy will keep even the busiest children powered by porridge until lunchtime. To learn more visit or Flahavans on facebook.

Glenisk adds two to its award-winning line-out

Glenisk, best known for its award-winning natural yogurts, has added two new additions to its lineout this week; Glenisk Organic Low Sugar Strawberry Go-Yo Yogurt Tubes and Glenisk Organic No Added Sugar Banana & Peach GO-YO Yogurt Tubes. Every pack includes three Official Irish Rugby Trading Cards featuring rugby players from both the men’s and women’s senior teams, with a total of 65 to collect in all. The new GO-YOs are the latest development from Glenisk in an effort to reduce sugar content, whilst continuing to produce the best and tastiest yogurt possible!

Bord na Móna’s thermal activated digital campaign embraces Warmer Moments

Bord Na Móna is embracing the winter weather to promote its ‘Fireheat’ smokeless coal briquettes. To engage with consumers, the company has teamed up with Kinetic, the OOH agency, and OMD Ireland to produce an exclusive, weather-triggered digital out-of-home campaign. The innovative campaign utilises a real-time, live temperature feed and pushes out the digital OOH content in a relevant and hyper-contextual manner. The thermal-activated campaign is displayed on digital rail and mall dPods from Exterion Media and Digitower and DigiXTower from Adtower Ltd. These formats are located strategically at retail outlets, rail stations and forecourts across the country.

An exploration of taste with Schweppes’ new premium 1783 range

Schweppes has launched a range of all-new mixers to inspire the luxury drinking experience. The Schweppes 1783 range includes five innovative new flavour combinations and spirit pairings, ensuring there is something to please even the most discerning cocktail connoisseur. The new range of premium mixers has been developed in partnership with some of the world’s best mixologists, combining the effervescence and balanced taste of Schweppes with all-natural ingredients – as well as brand new flavours, designed to be paired with the finest white and dark spirits.





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