Marketing bites
Print20 October 2017
Teeling Whiskey is 2017 Irish Whiskey of the Year
Teeling Whiskey collected the award for ‘Best Overall Irish Whiskey’ at last night’s prestigious Irish Whiskey Awards. Teeling Whiskey Revival Volume IV, a 15-Year-Old Irish Single Malt, was honoured as the overall winner. Teeling Whiskey Revival Vol IV was initially honoured with the category award for ‘best Irish Single Malt over 13 Years Old’ and subsequently emerged victorious to claim the overall prize of ‘Irish Whiskey of the Year’ for its unique quality. This is the fourth release in the multi award-winning Revival range of Teeling Whiskey and consists of 15-Year-Old Irish Single Malt which was finished in Muscat Port barrels.
The Irish Whiskey Awards launched in 2013 and since then, the event has gone on to be one of the biggest celebrations of Irish whiskey in the world. This year, the Awards were held in the Old Jameson Distillery and honoured the very best of Irish whiskey, which is continuing to blaze a trail on the international spirits market.
To find out more information on the Teeling Whiskey and the Teeling Whiskey Distillery, visit www.teelingwhiskey.com
Donegal Clubs win big in Topaz Cash For Clubs
Pictured is Cash for Clubs 2017 Prize Winner, St. Eunan’s GAA, with Topaz Area Managers, Enda O’Reilly and Eddie Tobin (Photo Clive Wasson)
Topaz has announced that three clubs from Letterkenny, Co. Donegal, have been drawn as winners in its 2017 Cash for Clubs initiative, with a total of €15,000 being awarded across the clubs. Topaz introduced the ‘Cash for Clubs’ scheme in 2015 to give clubs the opportunity to generate much-needed funds by harnessing the support of their members and the local community.
After signing up to ‘Cash for Clubs’, members collected tokens by fueling up at their local Topaz station. The following three Donegal clubs were randomly selected as lucky cash prize winners as part of this year’s campaign:
- €5,000 Prize Winner – Twin Towns Boxing Club
- €5,000 Prize Winner – St. Eunan’s GAA
- €5,000 Prize Winner – Letterkenny RFC
Nutella B-Ready launches in Ireland
Nutella, worth €6.8m*, is moving into the biscuits category for the first time in the UK and Ireland, following a strong trial period and success in global markets. Available now as a single serve or multipack of six, Nutella B-Ready features a light, crunchy wafer shell, creamy Nutella filling and puffed wheat crispies in an individually wrapped bar.
Levi Boorer, customer development director, said: “We see B-ready as the ideal mid-morning snack, containing fewer than 120 calories, while other products – like Kinder Bueno – are much more suited to post lunch snacking.”
The launch will be supported by a €642,816 multimedia campaign spanning TV, video-on-demand and social. A full suite of POS solutions will be made available for retailers to order from Ferrero’s dedicated trade website, www.yourperfectstore.com.
*(Source: KWP Ireland 52 week 18/617)
Pickering’s Gin Baubles at Aldi from 12 November
Aldi Ireland will be selling gin-filled baubles, just in time for Christmas. Pickering’s Gin Baubles (six pack) will be on sale in 129 Aldi stores nationwide from 12 November for €26.99.
Pickering’s Gin is a multi-award winning gin, hand crafted at Summerhill Distillery, the first exclusive gin distillery to be established in Edinburgh for over 150 years. Each bauble is filled with 5cl of Pickering’s Classic “Red Top Gin”, which is best served with tonic water and a slice of pink grapefruit.
*Baubles are filled with Pickering’s Gin. Do not leave them where children or animals can reach them. Do not give them as a gift to anyone under the age of 18. This is not a toy.
Related Articles
Advertising spend in Ireland expected to reach €1.4b this year →
Fans 0
Followers