Every week we bring readers a bite-sized look at developments in the area of PR, marketing, new product launches and events across the country...
4 August 2017
A small treat makes a big statement, say Irish people
Two in five (43%) Irish adults say that a small surprise or treat from a family member puts a smile on their face at the end of a busy week. Meanwhile, 46% say that family mealtimes are all about family fun. The research marks the launch of a new brand evolution for Tesco Ireland, Family Makes Us Better, putting families at the heart of everything it does as a business.
The top five treats from family members that will put smiles on faces at the end of a busy week are:
- Breakfast / lunch / dinner prepared by a family member (75%)
- All the family having a meal together (66%)
- Cup of tea being made by a family member (64%) – in Connacht this rises to 79%!
- Favourite packet of biscuits in the house as a treat (62%)
- A night off from clearing the table after dinner / doing the dishes (54%)
Fyffe’s pops up for Temple Street
Fruit importer Fyffes is taking to the road with their new ‘pop up kitchen’, as part of a series of charity undertakings to raise funds for new multi-sensory equipment at Temple Street Children’s Hospital. Parents and little ones are invited to come along to the Fyffes Kitchen and help themselves to a tasty frozen banana-pop, coupled with melted chocolate and a variety of toppings. All donations received will go directly to the hospital. Popping up at eight events in six locations across Dublin, Cork, Galway and Wicklow, dates and venues are: Rock n’ Roll Marathon, Phoenix Park, Dublin (August 12 & 13th); Groove Festival, Bray (August 19 & 20th); Dundrum Shopping Centre, Dublin (August 26th); Mahon Point Shopping Centre, Cork (September 2nd); Pavilions Shopping Centre, Swords (September 9th) and Eyre Square Shopping Centre, Galway (September 16th).
Subway stores launch new Rotisserie-Style Chicken
Sandwich chain Subway has unveiled the latest innovation, rotisserie style chicken, as part of its Keep Discovering advertising initiative. Until September 26, Subway’s Rotisserie-Style Chicken Sub offers a luxury taste experience for consumers to enjoy. The chicken is marinated, seared and slow-cooked in its own juices, before being hand-torn and added to each individual Sub creation.