Marketing bites

Siblings Ellie (5) and Ryan (3) Connor pictured at the launch of a charity undertaking by Fyffes to raise funds for Temple Street Children’s Hospital which will see them bring a pop up kitchen to Dublin, Cork, Galway and Wicklow over the coming weeks

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Brand Central

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A small treat makes a big statement, say Irish people

Two in five (43%) Irish adults say that a small surprise or treat from a family member puts a smile on their face at the end of a busy week. Meanwhile, 46% say that family mealtimes are all about family fun. The research marks the launch of a new brand evolution for Tesco Ireland, Family Makes Us Better, putting families at the heart of everything it does as a business.

The top five treats from family members that will put smiles on faces at the end of a busy week are:

1. Breakfast / lunch / dinner prepared by a family member (75%)
2. All the family having a meal together (66%)
3. Cup of tea being made by a family member (64%) – in Connacht this rises to 79%!
4. Favourite packet of biscuits in the house as a treat (62%)
5. A night off from clearing the table after dinner / doing the dishes (54%)

Fyffe’s pops up for Temple Street

Fruit importer Fyffes is taking to the road with their new ‘pop up kitchen’, as part of a series of charity undertakings to raise funds for new multi-sensory equipment at Temple Street Children’s Hospital. Parents and little ones are invited to come along to the Fyffes Kitchen and help themselves to a tasty frozen banana-pop, coupled with melted chocolate and a variety of toppings. All donations received will go directly to the hospital. Popping up at eight events in six locations across Dublin, Cork, Galway and Wicklow, dates and venues are: Rock n’ Roll Marathon, Phoenix Park, Dublin (August 12 & 13th); Groove Festival, Bray (August 19 & 20th); Dundrum Shopping Centre, Dublin (August 26th); Mahon Point Shopping Centre, Cork (September 2nd); Pavilions Shopping Centre, Swords (September 9th) and Eyre Square Shopping Centre, Galway (September 16th).

Subway stores launch new Rotisserie-Style Chicken

Sandwich chain Subway has unveiled the latest innovation, rotisserie style chicken, as part of its Keep Discovering advertising initiative. Until September 26, Subway’s Rotisserie-Style Chicken Sub offers a luxury taste experience for consumers to enjoy. The chicken is marinated, seared and slow-cooked in its own juices, before being hand-torn and added to each individual Sub creation.

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