Marketing bites

Say it with a spud from Mash Direct! - and other news for FMCG marketers - for the week 03/02/2017 - 10/02/2017


Brand Central

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10 February 2017 | 0

Say it with a spud!

Love is in the… ground? Mash Direct has found a more romantic use for their vegetables this Valentine’s Day by sending out personalised messages on potatoes. The family run farm based in Comber, Northern Ireland, are so proud of their award-winning potatoes they have hand-picked a selection of spuds from their fields to be sent out to people as a Valentine’s gift. The potatoes with handwritten messages will be sent in a gift box to the consumer’s valentine along with a Mash Direct hamper and bottle of bubbly – alongside a humorous  #SpudLove poem.

You can enter Mash Direct’s Valentine’s competition #SpudLove by visiting the company’s Facebook, Twitter and Instagram pages @mashdirect.

Carr’s introduces biggest innovation for 2017: New Carr’s Ciabatta Crackers

Carr's (ROI) Ciabatta CrackersYet another exciting launch for Carr’s and the first innovation of its kind for the savoury category, Carr’s Ciabatta Crackers are a unique new product. The Mediterranean taste of a ciabatta bread combined with the lightness and crunch of a cracker.

Available in three variants – Original, Sundried Tomato & Basil and Caramelised Onion – Carr’s Ciabatta Crackers are a modern, versatile and tasty alternative to bread, giving consumers the chance to opt for a lighter option at lunch with a Mediterranean hint. The new range is supported with outdoor, digital and social media advertising, and a bespoke shopper marketing campaign.

‘The Whistler’ scoops Gold at World Whisky Awards

The team at Boann Distillery are absolutely delighted to announce that “The Whistler” Blue Note 7 year old has scooped a prestigious Gold medal at this week’s World Whiskies Awards 2017 in the “Irish Single Malt 12 year old and under” category. The World Whisky Awards is an annual celebration of the very best whiskies from around the world with over 300 whiskies competing for the title of “World’s Best”.

Skinny Prosecco comes to Galway

Skinny Prosecco is now available at Caprice Cafe, Galway. Hailing from Soligo in Italy’s Treviso province, Skinny Prosecco also has less than half the sugar content of a standard glass of normal Prosecco, with the added benefits of being organic and vegan-friendly.The new beverage, created by Amanda Thomson of the UK-based company Thomson & Scott, has just 67 calories per 100ml, less than a banana and just 7g of sugar a litre. To learn more about Skinny Prosecco and find out how you can get your hands on a bottle, contact Caprice Cafe, Galway. Call 091 564781 or email:

Exclusive snack pots from Clandeboye Estate Yoghurt

Clandeboye Estate, the Northern Ireland producer of premium yoghurts, is launching a new snack pot product for delis and high-end independent retailers. The farm-based business, located near Bangor in county Down, has developed Clandeboye Reserve, a new branding to emphasise the exclusive nature of the snack pots for upmarket retailers.

The unique branding also features D&A crest which represents the company’s heritage as a development encouraged by Lady Dufferin, Marchioness of Dufferin and Ava, owner of the 2,000 acre Clandeboye Estate. The 140g snack pots feature the company’s multi-award winning Greek style yoghurt layered over flavoured compotes and topped with a luxury granola that’s nut-free. The first flavours are Senga Strawberry and Mango. The snack pots are currently on sale in selected delis in Northern Ireland at £1.59.

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