MacArthur’s Scotch promotion for Edinburgh Festival
MacArthur’s traditional blended Scotch whisky is to launch a major all-island promotional campaign offering consumers the chance to win a trip to the Edinburgh Festival this Autumn.
11 April 2011
The trip includes flights, two nights’ accommodation in a 3-star hotel and tickets to a range of shows including the famous Edinburgh Military Tattoo. A series of weekly prizes is also being given away during the promotion, full details of which will be displayed on bottle neck collars or can be found at www.unitedwines.co.uk/macarthurs.
Martin McAuley, Managing Director of McArthur’s distributors here United Wine Merchants, said, “MacArthur’s is a robust and full-flavoured scotch which is appreciated by connoisseurs who enjoy a medium-bodied, uncomplicated whisky that delivers a softly aromatic blend with a smooth, mellow palate and a fresh lingering finish. To date, MacArthur’s has proven a popular whisky amongst consumers and we expect more people to start experiencing this classic Scottish blend through this promotion.”
The campaign runs until the end of June 2011.