Love Irish Food launches 2018 Brand Development Awards

Love Irish Food has invested €1m in Irish brands to date
Love Irish Food has invested €1m in Irish brands to date

Love Irish Food has launched its 2018 Brand Development Awards, in partnership with Exterion Media. The occasion is marked by the announcement that the organisation has invested a total of €1m in media and creative content, making it the biggest national food award in the Irish food industry.



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11 September 2018 | 0

Love Irish Food has launched its 2018 Brand Development Awards, in partnership with Exterion Media. The Brand Development Award provides brands that carry the Love Irish Food logo with the opportunity to win €75,000 in advertising space, scheduled across Exterion Media’s retail portfolio and Retail digital network. The extensive out-of-home campaign will appear nationally for two weeks and includes print production and digital animation. Additionally, Owens DDB Advertising Agency will provide the winner with up to a €10,000 creative bursary to create and develop the Outdoor advertising campaign.

The award also provides Love Irish Food member brands, which jointly support more than 15,000 jobs in the Irish food industry, with the chance to win a fully funded national advertising campaign from Exterion Media.

The Brand Development Award was launched by Love Irish Food in 2012 at a time when Ireland and its food industry was under threat with unemployment at 15% and up to 70,000 people emigrating per annum. Its aim was to help locally-produced brands establish and distinguish themselves in the Irish market.

“The Love Irish Food Brand Development award is the largest Irish food industry award of its kind,” says Kieran Rumley, the organisation’s executive director. “At a time when Brexit has added so much uncertainty to the market, the award allows the winner the certainty of knowing that they have an advertising campaign for their brand in their plans for 2019.

“After all,” he added, “there is no doubt it will be a critical year for Ireland’s food industry.”

East Coast Bakehouse was the winner of the Brand Development Award 2017. Alison Cowzer of East Coast Bakehouse, said the award gave a significant boost to the brand’s performance. “The trade really embraced the opportunity in winning the award, which allowed us to co-ordinate promotional activity nationally across all accounts,” Cowzer said. “I would encourage all Love Irish Food members to enter to be in with a chance of winning thisgreat award.”

To enter, brands must register at before Friday 28th September. The second phase involves a completed submission to be submitted by 5.30pm Friday 2nd November, 2018. The judging panel comprises of Kieran Rumley, Executive Director, Love Irish Food; Antoinette O’Callaghan, Marketing Manager, Exterion Media and Barry Dooley, Chief Executive, Association of Advertisers in Ireland. A shortlist of competitors will then be interviewed by the judging panel with the winner announced on 26 November, 2018. Terms and Conditions apply.

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