Love Irish Food to award €80,000 purse to one member brand
Love Irish Food, in partnership with outdoor advertising agency Exterion Media has announced the launch of the annual Love Irish Food Brand Development Award for 2017
Print2 June 2017
The Love Irish Food Brand Development Award was launched at the Food Village at Bloom in Dublin’s Phoenix Park. It provides Love Irish Food member brands with the chance to win an €80,000 advertising campaign to promote their brand to consumers.
The winning brand will receive €70,000 in advertising space, scheduled across Exterion Media’s retail six sheet portfolio, and retail digital network. The extensive out-of-home campaign will appear nationally for two weeks and includes print production and digital animation for broadcasting. Additionally, OwensDDB Advertising Agency will provide the winner with an €10,000 creative bursary towards the winning outdoor campaign.
Love Irish Food and Exterion Media will work closely with the winning brand to plan a campaign that will optimise their business objectives.
“At a time when Brexit has added much uncertainty to the market, the Love Irish Food Brand Development Award allows the winner the certainty of knowing that they have an advertising campaign for their brand in their plans for 2017/18,” says Kieran Rumley, executive director, Love Irish Food. “We at Love Irish Food are very proud of this award which helps promote and support an Irish manufactured food and drink brand. The award will provide smaller Irish brands with the opportunity to advertise to Irish consumers on a national level, giving them a huge opportunity to connect with their target audience and build their brand.”
Michael McCambridge of McCambridge Bread which won the Brand Development Award for 2016, said the win was a massive achievement for the business. “The €80,000 prize was incredibly valuable to us,” he said. “McCambridge Bread had a very successful year last year, and winning the Love Irish Food Brand Development Award was a big part of that. I’d encourage all Love Irish Food members to enter to be in with a chance of winning this great award.”
To enter, Love Irish Food member brands must register at http://www.loveirishfood.ie by 11am on Monday 19 June 2017. The closing date for completed submissions is 5.30pm on 27 October, 2017. A shortlist of competitors will then be interviewed by the judging panel with the winner announced on 13 November, 2017. See more at: http://www.loveirishfood.ie
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