Love Irish Food and Tesco Ireland partner to promote Irish food and drink products
New Love Irish Food retail membership platform is aimed at supporting members interaction with the retail sector
6 July 2021 | 0
Love Irish Food (LIF) has announced a new partnership with Tesco Ireland to grow awareness of Love Irish Food member products in Tesco’s 151 stores nationwide.
Tesco Ireland is the first retailer to sign up to the new retail membership platform, developed by not-for-profit organisation, Love Irish Food.
Partnering with Tesco Ireland will involve in-store activations to help shoppers identify LIF member brand products, helping to bridge the knowledge gap for those who wish to support local and Irish.
In addition, the partnership will include supplier development opportunities. Through enhanced engagement with Tesco Ireland, the organisation states small and medium sized LIF member brands will benefit from additional supports. These food and drink companies will have access to advice from the leading retailer’s buying team, as well as opportunities to network and engage through buyer-supplier forums.
Kieran Rumley, executive director, Love Irish Food, said the association is very pleased to be partnering with Tesco, “the first retailer to join with Love Irish Food in actively supporting shoppers to easily identify Irish produced food and drinks brands in store, and in doing so helping shoppers make informed decisions about buying local and Irish”.
He added that the partnership will be “of significant benefit to Love Irish Food members as they develop and scale their businesses”.
Joe Manning, commercial director, said that through working with over 490 Irish suppliers, “Irish food and drink is at the heart of the Tesco Ireland business.
“We proudly retail over 70% of the Love Irish Food member products and are delighted to come on board as their first retail partner,” Manning added. “We look forward to continuing our support for its members – sharing insight and expertise and enhancing opportunities for these fantastic brands in our stores.”
The new LIF retail membership category is open to all retailers operating in the Republic of Ireland.