Love Irish Food and Exertion Media announce winner of €70,000 Brand Development Award

Bernard & Barry Broderick
Bernard and Barry Broderick

The extensive out-of-home campaign will appear nationally for two weeks across Exertion Media's retail portfolio, PurchasePoints and across their premium digital retail network



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10 December 2014

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Love Irish Food and Exertion Media have announced the winner of The Love Irish Food  Brand Development Award; Broderick’s Bars and Cakes. This award will see Love Irish Food member Broderick’s receive €70,000 in outdoor and digital Out-of-Home advertising space.

The extensive out-of-home campaign will appear nationally for two weeks across Exertion Media’s retail portfolio, PurchasePoints and across their premium digital retail network. The package also includes print production and digital animation for broadcasting on Exertion Media’s digital network. Love Irish Food and Exertion Media will also mentor the winning brand Broderick’s and plan the campaign to ensure it delivers the optimum result and Broderick’s business objectives.

Broderick’s is a brand of indulgent handmade cakes and treats. The range includes individually wrapped cake bars for the grab-and-go sector, boxed Mini-Bites for multiples and traybakes for the cafe sector. The brand was launched in 2010 by Barry and Bernard Broderick as the premium product line from their family company Ina’s Handmade Foods.

Barry Borderick, managing director said: “We are absolutely delighted to have won, we are very proud of being associated with Love Irish Food and the great work they do showcasing quality Irish food made in Ireland. We think the expert team at Exterion have the perfect avenue to bring the personality behind our brand to life”.

Commenting on the win Kieran Rumley, executive director, Love Irish Food said: “This is a significant opportunity for Broderick’s Bars and Cakes to engage with Irish consumers on a national level and to tell the brand success story behind their portfolio of popular Irish made cakes and bars. I would like to thank Exterion Media for partnering with Love Irish Food to provide such a valuable platform for new brands seeking to generate exposure for their businesses and products”.

The judging panel comprised of Kieran Rumley executive director, Love Irish Food, Antoinette O’Callaghan, marketing manager, Exterion Media and Barry Dooley CEO advertising association of Ireland. A shortlist of four competitors were interviewed by the judging panel.  They were Skoffs, Keoghs Crisps, Spice O Life and the winning company Broderick’s.







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