Londis announces new €1 million nationwide advertising campaign
Campaign is a new, modern take on the Londis strapline ‘Local like you’, focusing on how ‘Londis Listens’ to its shoppers
28 September 2021 | 0
Londis has launched a new television and social media multi-platform advertising campaign starring Ireland’s favourite duo, Liam and Des.
Ireland was first introduced to the intrepid duo in 2019 as part of Londis’ award-winning sponsorship of RTE hit-show, Ireland’s Fittest Family and their comical interactions have been providing great entertainment to viewers of the show ever since.
Londis has built on those original witty stings and is now inviting viewers to become even more invested in Liam and Des’ adventures.
Following an investment of €1 million, this campaign is a new, modern take on the Londis strapline ‘Local like you’ and focuses on how ‘Londis Listens’ to its shoppers, learns from them and tailors in-store offerings to reflect the needs of Londis shoppers. Liam and Des are key characters in the campaign as they listen to customers’ interactions and stock the store shelves accordingly.
Directed by Irish film director and writer Damien O’Donnell, under the creative umbrella of creative agency, In the Company of Huskies, these exciting new adverts were filmed in one of the latest new look Londis stores, Glennon’s Londis Cabra in Dublin and will be broadcast across television, video on demand and accompanied by digital and social media campaign.
“We’re really excited about this advertising campaign and through it we’re hoping to provide some enjoyable entertainment that will lift the moods of our customers,” said Conor Hayes, Londis sales director,
“The Londis brand is centred on how our retailers are ‘Local Like’ their customers and how their teams are driven to answer their customers’ needs, something we’ve tried to highlight and emphasise with this campaign.”
The new Londis advertising campaign launches from this week.