Lidl to enter US market
A move into the US is in Lidl's long-term expansion plans, but is not expected before 2018
11 June 2014
Lidl is planning to move into the US market. While the retailer is currently represented in 26 European countries, the company is starting to look at the US for future growth. According to Aoife Clarke, head of Communications for Lidl Ireland, members of the Lidl team are currently in the US doing a feasibility study on that market.
Clarke told ShefLife: "I think it’s pretty much decided that we’ll go [into the US] but it’ll be 2018 before it happens. It’s a different market so you have to see if the same store concepts work, and if people are looking for the same sort of products. They have Walmart so they are used to the discount philosophy over there to a certain extent so it will be interesting to see how that goes. The US is in the long-term expansion plans. Before that there are a number of Eastern European countries to be captured."
Clarke explained that Christine Rittner, former regional director in Ireland has just been announced as the MD of Lidl’s newest market, Lithuania. The retailer hasn’t opened there yet but the stores are under construction.