Lidl reviews 850+ own-brand products in health survey
Lidl has revealed that more than 800 of its own-brand products are undergoing a review, with a view to dramatically reducing the levels of salt and sugar in the supermarket's entire product range.
26 February 2019 | 0
Lidl Ireland has announced that over 850 of its own-brand products (which comprise more than 30% of the supermarket’s product range) are currently being assessed as the retailer commits to a 20% reduction in added sugar content as well as reducing salt levels by 2020, in accordance with best practice standards*.
In an effort to actively promote healthier nutrition to customers across all stores in Ireland, Lidl has set itself the following targets:
- Sugar: Lidl Ireland will reduce the added sugar content in own brand products by 20% by the end of 2020, focusing primarily on foods that are popular with and consumed by children. Food categories such as breakfast cereals, spreads, sauces, and sweet confectionery will be a major focus. Lidl Ireland will be reviewing approximately 350 own brand products in order to reach this sugar target.
- Salt: Lidl Ireland will reduce the salt content of own-brand products in line with the UK’s Food Standards Agency (FSA) 2017 salt targets by the end of 2020. The reduction of salt first focuses on food categories that are consumed on a regular basis and generally make up a large share of the daily salt intake including; ready meals, soups, pizzas, crisps, cakes and meat products. Over 500 of Lidl Ireland’s own brand products will be reviewed to reach this salt target.
Minister for Health, Simon Harris said that the food and retail industry can make a positive contribution to the prevention of obesity. “With that in mind,” the Minister said, “it’s important we work in partnership to achieve a reduction in the amount fat, salt and sugar in foods eaten regularly by consumers.
“I want to commend Lidl for this initiative,” the Minister added. “It is something I hope others will replicate.”