Lidl Ireland appoints Kathryn Thomas as Lupilu brand ambassador

Lidl Ireland has announced popular TV and radio broadcaster, Kathryn Thomas as the new Lupilu brand ambassador for the retailer’s award-winning baby and toddler range

Well-known presenter has become the face of Lidl’s premium own brand baby and toddler range



25 July 2022

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Well-known TV and radio broadcaster Kathryn Thomas has become Lidl’s new Lupilu brand ambassador for its award-winning baby and toddler range.

Lupilu is Lidl’s premium own brand baby and toddler range. It features everyday essentials with a selection of high-quality items including nappies, wipes and toiletries including paediatrician approved baby lotion and organic food products made with 100% fruit.

By shopping the Lupilu range, Lidl says parents can make significant savings with items available in-store all year round.

Mum to Ellie and Grace, Kathryn Thomas has been a regular Lidl shopper for a number of years, and said she was “thrilled” to be partnering with both Lidl and Lupilu.

“As a second time mum, I’m trying to utilise the experience from the first time around and I hope to be able to pass on some of those learnings,” Thomas said. “Raising two young children has its challenges but the Lupilu range has been a huge help and I look forward to sharing my tips with other Lidl customers.”




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