Lidl Ireland appoints Kathryn Thomas as Lupilu brand ambassador
Well-known presenter has become the face of Lidl’s premium own brand baby and toddler range
25 July 2022
Well-known TV and radio broadcaster Kathryn Thomas has become Lidl’s new Lupilu brand ambassador for its award-winning baby and toddler range.
Lupilu is Lidl’s premium own brand baby and toddler range. It features everyday essentials with a selection of high-quality items including nappies, wipes and toiletries including paediatrician approved baby lotion and organic food products made with 100% fruit.
By shopping the Lupilu range, Lidl says parents can make significant savings with items available in-store all year round.
Mum to Ellie and Grace, Kathryn Thomas has been a regular Lidl shopper for a number of years, and said she was “thrilled” to be partnering with both Lidl and Lupilu.
“As a second time mum, I’m trying to utilise the experience from the first time around and I hope to be able to pass on some of those learnings,” Thomas said. “Raising two young children has its challenges but the Lupilu range has been a huge help and I look forward to sharing my tips with other Lidl customers.”