Lidl arrives on Grafton Street – temporarily
Lidl has launched a pop-up store on Grafton Street in the heart of Dublin City Centre, to mark the arrival of its Esmara autumn/winter fashion range in collaboration with supermodel Heidi Klum.
Print12 September 2017
This week sees Lidl take its first steps into the world of fashion with the launch of Esmara, an autumn/winter line developed in conjunction with supermodel legend Heidi Klum. To mark the occiasion, the German discounter has taken over a premises on Grafton Street for a four-day pop-up store, where it will display the ambitious new range.
Klum has described the new line as a “tribute to New York and all the city’s self-confident women.”
The line was launched by Lidl and Klum at New York Fashion Week, with a tongue-in-cheek supermarket-themed launch party. “I’m proud to have this range in a supermarket,” Klum told The Irish Times. “What is so amazing about this collaboration is I can reach so many women. I feel that I can make so many woman happy.”
It will be on display, but not available for purchase, in the store from September 14 – 17; the collection will subsequently become available at Lidl stores around the country from Monday 18 September.
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