Lambrini launches fruit ciders range

“The cider market is targeted predominantly at male consumers and we’re confident that this alternative will prove a huge hit with women.”

A new range of sparkling fruit ciders from Lambrini has hit the shelves.

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Available now in three flavours including Summer Fruits (pink), Forest Fruits (red) and Apple and Pear (green) –  there’s something for every lady, no matter what her taste, claims Lambrini Brand Manager at United Wine Merchants Emma Haughian.
Summer Fruits sees hints of strawberry and elderflower swirled with crisp pear cider to create a tasty drink for those who like it sweet.

Forest Fruits combines crushed raspberries and blackberries with crisp pear cider to offer a beverage that’s deliciously fruity without being too sweet.

Apple and Pear mixes the finest varieties of British apples and pears to give a crisp, refreshing cider that’s perfect for beer garden sipping on a hot day.

“Lambrini Cider is a fantastic addition to the hugely popular Lambrini brand and we’re delighted to launch the product in Ireland,” said Emma Haughian, “Lambrini cider is a female-friendly cider with stylish packaging and a great taste, underpinned by a brand that resonates strongly with the female consumer.

“The cider market is targeted predominantly at male consumers and we’re confident that this alternative will prove a huge hit with women.”

With an ABV of 4%, these are ideal for barbeques, chilling out with mates at home and those spontaneous Summer get-togethers. Perfect when served in a tall glass over crushed ice, she says.

Lambrini Cider is available from United Wine Merchants now – please contact Emma Haughian on 028 3831 6555 for more information.

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