Key takeaways from POPAI’s Impact Ireland event
POPAI’s Impact Ireland event brought together industry leaders to share actionable insights and strategies for driving sustainability in retail, exploring trends, tools, and collaboration
Print2 December 2024
POPAI’s Impact Ireland event in November offered a compelling look at sustainable retail trends, with industry experts sharing practical strategies and inspiring insights.
Here are the key themes that emerged:
Global Sustainability Trends in Retail
Steve Lister, POPAI UK & Ireland, outlined the shift toward transparency, stricter greenwashing regulations, and innovations in materials like plastic-free and waste-free alternatives. He emphasised bridging the consumer “intention-action gap” through clearer messaging and showcased examples of sustainable retail design.
The Critical Role of Measurement
POPAI’s Sustainability Director, Martin Kingdon spotlighted the Sustain® tool, which helps quantify the environmental impact of retail displays. It’s a game-changer for brands managing Scope 3 emissions and striving for industry benchmarks.
Embedding Sustainability Across the Customer Journey
TapCreative highlighted the importance of recyclable and modular materials in retail design. They discussed net-zero strategies, circular design, and supply chain transparency, alongside future trends like local sourcing, EV fleets, and a focus on social equity.
Advancing from CSR to ESG
Boots Ireland showcased the company’s comprehensive ESG strategy, with a focus on emissions reduction, waste minimisation, and sustainable sourcing.
Building Collaborative ESG Roadmaps
Diageo and Verve shared their partnership’s success in advancing sustainability goals. Tools like carbon calculators, zero-waste initiatives, and BCorp certification were key to their impact.
Practical ESG and Sustainability Initiatives
HP shared its progress in using recycled materials, extending product life cycles, and achieving a 27% reduction in emissions. Universal Graphics demonstrated eco-conscious branding and signage solutions as part of its ESG journey.
The Consumer Intention-Action Gap
Future Proof Insights revealed barriers preventing consumers from acting sustainably. He provided strategies for brands to create messaging that emphasises immediate, relatable benefits over abstract environmental impacts.
This event underscored the importance of innovation, collaboration, and transparency in building a sustainable future for retail.
Read more: Intouch.com recognised at POPAI UK awards
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