Kellogg’s Mini Max – the little wheat that goes a long way

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Kellogg's has launched a new kids cereal, Mini Max, which is made from wholegrain, and is high in fibre, low in salt and saturated fat, and provides vitamins and iron

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Brand Central

Kellogg’s has signalled a major shake-up of its children’s cereals with the introduction of Kellogg’s Mini Max – it’s first new kids’ cereal since Kellogg’s Honey Loops launched more than 20 years ago.

Available in original and chocolate flavours, Kellogg’s Mini Max are tiny wholegrain wheat parcels with a smooth texture specifically designed for children. Kellogg’s believes the cereal which is currently rolling out in stores, has the potential to become one of the leading kids cereal brands.

Mini Max is made from wholegrain, is high in fibre, low in salt, low in saturated fat and a source of D and B vitamins and iron.

According to Emer Barry, Kids and Family brand manager, Kellogg’s: “The launch of Mini Max presents our retail customers with an opportunity to grow the category. It’s about ensuring the breakfast cereal category continues to grow by offering new food to meet the changing needs of shoppers and consumers.”

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