Keelings eliminates black plastic across entire product range
Keelings, the family-owned fruit producer sold in convenience stores and supermarkets across Ireland, has become the latest brand to join the fight against waste by eliminating black plastic from its entire product range.
20 August 2019 | 0
Another week, another raft of brands moving towards a plastic-free future. At this rate, it seems likely that a decade from now, our previous plastic addiction will be looked upon as a strange time in history. But will it have been too late?
Keelings has become the latest brand to get involved in this new regime, with the news it has officially removed non-recyclable black plastic from its entire product range. The fruit business says the move is part of a wider policy of sustainability improvements across all of its packaging.
David Keeling, Managing Director of Keelings said that the family-owned firm is determined to make good packaging decisions in this area going forward.
“Electronic scanners in recycling plants have a hard time seeing black plastic,” said Keeling, “so it can be missed and end up in landfill. To reduce this shortfall, we have removed all black plastic from our product range.
“This solution is an important step in the right direction,” he continued, “and is part of a wider packaging sustainability strategy that benefits both our environment, and our customers. At Keelings, we are aware of the need to take action and we are dedicated to making continuous improvements.”
All plastic punnets within the Keelings range are 100% recyclable and are available in Irish food retailers nationwide.
To learn more, visit www.keelings.ie.