Kantar Worldpanel shows big gains for Dunnes Stores and Aldi

Dunnes Stores is Ireland's most popular supermarket once again
Dunnes Stores is Ireland's most popular supermarket once again

Kantar Worldpanel has published its latest supermarket share figures for the Irish market, with some fascinating developments for Dunnes Stores and Aldi.



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23 October 2018 | 0

Dunnes Stores has claimed the top spot in the Irish grocery market for the first time since February this year, in Kantar Worldpanel’s grocery market share figures for the 12 weeks ending 7 October, 2018.

Dunnes’ return to the top spot was fuelled by its strong sales growth of 3.4%, which propelled it to an overall market share of 22.1%.

“Dunnes traditionally performs strongly over the festive period,” said Douglas Faughnan, consumer insights director at Kantar Worldpanel, “so it looks as though Christmas has come early this year. While it is too soon to assess the full impact of its new Everyday Savers offer, it’s clearly Dunnes’ continued focus on shopper campaigns that have helped its return to the top spot this perod.”

Meanwhile, sales growth of 4.5% helped Aldi to achieve a record market share of 11.8% in this period. The German brand attracted an additional 28,000 shoppers through its doors, with over 80% of its growth in the past 12 weeks coming through family shoppers.

Giles Hurley, CEO of Aldi UK and Ireland, said that “savvy Irish shoppers” are swapping to Aldi. “This has cemented our position as Ireland’s fastest growing supermarket,” he said, “because shoppers trust our commitment that we will never be beaten on price and will always provide award-winning quality.”

Meanwhile, Tesco was pushed into second place with 21.5%, followed closely by SuperValu at 21.4%. Lidl sits a nose behind Aldi at 11.7%.



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