Just Eat launches fund to support uptake of eco-friendly Notpla packaging for Irish partners
€50,000 fund launched as part of a price-match initiative to promote the roll-out of sustainable Notpla packaging across app's Irish restaurant partner network
Print24 January 2023
Just Eat has announced the launch of a €50,000 fund as part of a price-match initiative to further promote the roll-out of seaweed coated takeaway packaging from recent Earthshot UK Climate Prize winners Notpla, across its restaurant partner network in Ireland.
The prestigious Earthshot Prize awarded by Prince William in London last month has provided Notpla with a grant to scale up its sustainable business further in 2023. The Just Eat Notpla boxes are lined with a coating which is unique in the way it replaces usual plastic, or bio-plastic, lined takeaway containers commonly used in the food industry.
The boxes have been designed with a seaweed-based coating and are water-resistant and greaseproof to ensure they can be used as food packaging. The innovative packaging is both fully recyclable and will biodegrade within 4-6 weeks in a home compost, just like a piece of fruit.
Notpla packaging will be available for purchase by Just Eat’s restaurant partners at the same price as equivalent traditional packaging. The price-match initiative has been designed to offset some of the associated costs for restaurant partners seeking to make sustainability packaging available to their Irish customers.
To coincide with the launch of the initiative, and in acknowledgement of Just Eat’s sponsorship with Leinster Rugby, Notpla packaging will be made available from selected food vendors operating at the Aviva Stadium as a once off for the Leinster’s Champions Cup clash against Racing 92 taking place on the 21st January 2023. Beyond this, the packaging will be rolled out for food vendors at the RDS for all of Leinster’s remaining home fixtures this season.
The fund, which is the first of its kind for Just Eat in Ireland and has a value of €50,000, will enable restaurant partners to purchase the new Notpla packaging for no additional cost to its standard packaging options.
“We are constantly looking for ways to move the needle and make a meaningful impact when it comes to sustainability, not only for our own business but for our restaurant partner ecosystem as well,” said Robin Clark, senior global director, Partner & Partnerships Marketing, ESG & Sustainability at Just Eat Takeaway.com,
“Our partnership with Notpla, which now spans six markets including Ireland, plays a critical role in our strategy to help build a more sustainable future for the food delivery sector,” he added. By launching this fund, which is designed to help our restaurant partners adopt more environmentally friendly products and practices, we are able to influence operations not directly in our control.”
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