July 2021 issue of ShelfLife Magazine

Staff shortages are the challenge dominating this month’s issue, with Julia O’Reilly exploring how retailers can combat shortages in an increasingly competitive market.

We also sit down with Adrian MacSweeney, trade marketing manager for BAT Ireland, to discuss life in the ever-changing industry that is the tobacco and vapour sector.

Dan White looks into the corporate feeding frenzy for supermarket chains in the UK, and asks whether a similar fate could occur here. Elsewhere, Senator Barry Ward explains the rationale behind his proposed legislation to outlaw bookies taking bets on National Lottery draws.

This month’s featured store profiles are Mace Cullens in Co. Sligo and Hickson’s Centra Kilmeaden, both excellent examples of how to build a sterling reputation locally.

In our Advisor section meanwhile, Colin Gordon outlines why marketers must re-examine how truly dynamic their channel strategy is; Caroline McEnery explains the crucial legal aspects of probation that must be adhered to; and Barry Whelan highlights why cultivating emotional intelligence in today’s workplace is well worth the effort.

As always, our category features provide an in-depth look at the trends, brands and developments driving sales in-store; focusing on the ‘back to school’, vegan and personal care sectors.