Johnson & Johnson Carefree

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Brand Central

Johnson & Johnson’s Carefree remains the brand leader in pantyliners with 49% market share. (ACNielsen 18 May 2008, MAT basis, Multiples).

An exciting upgrade of its breathable range, Carefree cotton is a breathable pantyliner with natural cotton extracts in the liner.

100% innovative and new to the category Carefree cotton is natural, soft, comfortable and ideal for every day use with 65% of women saying they would purchase the new product (Bases re-Stager, Germany Aug. 2007).

The launch will be supported with a 360 degree marketing plan including a heavyweight TV, print, PR and sampling.

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