Johnson & Johnson Carefree
21 August 2008
Johnson & Johnson’s Carefree remains the brand leader in pantyliners with 49% market share. (ACNielsen 18 May 2008, MAT basis, Multiples).
An exciting upgrade of its breathable range, Carefree cotton is a breathable pantyliner with natural cotton extracts in the liner.
100% innovative and new to the category Carefree cotton is natural, soft, comfortable and ideal for every day use with 65% of women saying they would purchase the new product (Bases re-Stager, Germany Aug. 2007).
The launch will be supported with a 360 degree marketing plan including a heavyweight TV, print, PR and sampling.