Jameson launches City Edition exclusively at The Loop
Jameson has launched a special edition whiskey to pay homage to some of the world’s most iconic cities. The limited-edition range depicts scenes from eight different cities and the Dublin edition is available exclusively in Ireland at The Loop.
4 November 2013
The labels have been designed to capture the urban culture and essence of Dublin, Amsterdam, Bangkok, London, Moscow, Paris, Singapore and Sydney. Available for a limited period, each label will be exclusive to the corresponding city’s key international airport with the Dublin edition on the shelves in Ireland’s largest airports and retailing at €23.50 (one litre) for travel outside the EU and €42.65 for travel within the EU.
To support the launch, Jameson has developed a facebook competition offering passengers an opportunity to win a retro-inspired travel trunk which doubles as a drinks cabinet, containing all eight limited editions along with four bottles of Jameson Original. To enter, customers simply post a picture of their limited edition bottle or of their favourite city to facebook at www.jamesonwhiskey.com/cityedition.
“Customers can simply buy, leave their purchase at Dublin or Cork airport and conveniently collect on the return journey,” explained Nicola Wells from The Loop.
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