Jameson gets into the spirit of the movies

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The coolest whiskey brand has just got even cooler, hitching to Empire magazine for it's movie industry awards in 2009

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Jameson has just signed a deal to become the title sponsor of the 2009 Empire Awards. The partnership includes sponsorship of the Best Actor Award, editorial coverage in six editions of Empire Magazine and exclusive spirit status at the awards ceremony, which will take place in Grosvenor House Hotel, London, Sunday 29 March 2009.

Jameson is currently involved with film all over the world including, the Jameson Dublin International Film Festival and film festivals and events in over 20 countries around the world.

Commenting on the event, Catherine O’Grady, head of PR and sponsorship for Jameson at Irish Distillers Pernod Ricard, said: “This is a really exciting partnership that’s going to further strengthen and build Jameson’s relationship with film.”

The deal will also include ownership of the ‘Done in Sixty Seconds’ award, an interactive online award category which selects from 60-second versions of films created by Empire readers.

Stuart Williams, managing director of Empire magazine commented: “Empire is delighted to be partnering with Jameson Irish Whiskey for our 2009 Awards. The Jameson Empire Awards will be a genuinely intimate and enjoyable event, a place where world-class movie stars can relax and enjoy the acclaim of Empire readers world-class movie fans.”

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