Jameson appoints key members of brands team
Irish Distillers has appointed three key posts in its Jameson brands home team, with a view to growing the brand internationally and at home, as well as creating new whiskey experiences as consumers seek to interact in new ways with the brands they trust.
4 May 2018 | 0
Irish Distillers has appointed three key positions in its international marketing team. Company veteran Laura Hogan will serve as senior brand manager, Chris Flood as sales manager and Caroline Connaughton as assistant brand manager.
Hogan joined the Jameson International Graduate Programme in 2010, where she spent time working in Los Angeles, New Zealand and Australia. Most recently, she held the position of international brand manager in the innovation team with Jameson, where she was integral to the global roll-out of recent innovation Jameson Caskmates.
In his new role, Chris Flood returns to Irish Distillers having spent the past number of years working for some of the biggest media agencies in the world including, Core Media, Carat and Mediacom. He will be responsible for accelerating growth and awareness for both Jameson Distillery Bow St. and Jameson Distillery Midleton at a domestic and international level.
Meanwhile, Caroline Connaughton joins the Jameson Brand Homes team from CMS Marketing, where she held the position of account manager working with clients such as An Post, Bannon Commercial and Samsung. She will play a key role across paid, digital, retail, ecommerce, influencer, community curation and insights – for both Jameson Distillery Bow St. and Jameson Distillery Midleton.
Claire Tolan, managing director, of Jameson Brand Homes, said she looks forward to having the trio’s knowledge and experience on board to further Irish whiskey experiences at home and abroad. “It is one year since the Jameson Distillery Bow Street reopened,” she said, “and it is the most-visited whiskey experience in the world with visitor numbers topping more than 350,000.
“This year,” she added, “with our full sales and marketing team in place, we hope to attract even more visitors from across the world.”